• Oscars Commercials: Winners and Losers

    The Intermedia Advertising Group (IAG) - a research company that provides ad performance ratings for TV ads in primetime network programming - today announced its research findings on how commercials performed during this year's 74th annual Academy Awards. ...Read the whole story

  • ABC Actually Wins

    ABC won the primetime average in the Nielsens this week. No, that’s not a typo. The network, which has struggled all season with ratings far lower than NBC and CBS, surged to the top for the week of 3/18-24 thanks to a strong showing from the Academy Awards and Oscars 2002, which were the top two shows for the week. ...Read the whole story

  • TVB Marketing Conference Sees Brighter Future

    The highlights of the Television Advertising Bureau's Annual Marketing Conference at the Javits Center in New York yesterday were the keynote address by Bob Costas and taped remarks from scheduled keynote speaker Tom Brokaw, who was on assignment in Beirut. The rest of the show was dedicated to business. ...Read the whole story

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