Wednesday, March 27, 2002
  • Oscars Commercials: Winners and Losers

    The Intermedia Advertising Group (IAG) - a research company that provides ad performance ratings for TV ads in primetime network programming - today announced its research findings on how commercials performed during this year's 74th annual Academy Awards. ...Read the whole story

  • ABC Actually Wins

    ABC won the primetime average in the Nielsens this week. No, that’s not a typo. The network, which has struggled all season with ratings far lower than NBC and CBS, surged to the top for the week of 3/18-24 thanks to a strong showing from the Academy Awards and Oscars 2002, which were the top two shows for the week. ...Read the whole story

  • TVB Marketing Conference Sees Brighter Future

    The highlights of the Television Advertising Bureau's Annual Marketing Conference at the Javits Center in New York yesterday were the keynote address by Bob Costas and taped remarks from scheduled keynote speaker Tom Brokaw, who was on assignment in Beirut. The rest of the show was dedicated to business. ...Read the whole story

  • 24/7 Real Media Begins Major Ad Initiative

    24/7 Real Media, Inc. today announced its first major advertising initiative in almost a year. The campaign emphasizes how results can be achieved in the online arena by working with an experienced consultative organization that can deploy the right combination of solutions in a seamless, integrated way. It features 24/7 Real Media’s Black Book of Solutions for Marketers, which has drawn hundreds of leads to the 24/7 Network and 24/7 Mail Divisions. ...Read the whole story

  • Section Expansion At NYT

    The New York Times is adding a new section on Fridays called "Escapes" that will feature articles on travel, real estate, and cars, the company announced Monday. "Escapes" will be the first new section the newspaper has launched since the debut of "Circuits," a technology section, in 1998. The newspaper will also expand the reach of several existing sections of the paper that are currently only seen in New York and Northeast editions. The "Living Arts" section that had appeared in national editions of the paper will be replaced by "The Arts" on Mondays through Thursdays, "Dining In/Dining Out" on ... ...Read the whole story

  • New Cost Per User Pricing Model

    Premium Network Inc., an online advertising and promotions firm, today reported that they have reached a verified audience of over 88 million unique monthly visitors worldwide, a significant milestone for the firm. Premium Network also announced the launch of its new Premium Buying Matrix, the industry's first Cost Per User (CPU) guaranteed frequency-based advertising pricing model. The Premium Buying Matrix allows advertisers to pay for actual results delivered, not advertising claims or promises. Premium Network also offers the convenience of the proprietary Premium One Service (One Order, One Bill, One Check). ...Read the whole story

  • Everybody Loves Yahoo!

    Yahoo! Inc. is still ranked the world's most trafficked Internet destination, according to the Nielsen//NetRatings' February 2002 Global Internet Index. Based on the February Index, Yahoo! is the global leader in unique audience, total time spent, reach, and page views for home usage for the 21st consecutive month. Yahoo! ranked number one according to unique audience with 135 million individual consumers visiting Yahoo! in February. Consumers spent more time on Yahoo! than any other website. Yahoo! consumers around the world spent approximately 1 hour and 2 minutes on Yahoo! in February. Lastly, Yahoo!'s reach of 52 percent of the world's ... ...Read the whole story