Monday, April 22, 2002
  • Revenues Fall At WPP

    WPP Group, the world's second biggest advertising group, revealed today that there had been no pick up in its battered industry since the end of last year as it reported a slip in first quarter revenues. Stripping out the effect of WPP's many acquisitions, revenues fell by almost 9% from the same quarter last year, in line with analysts' expectations. Smaller British advertising company Cordiant added to the downbeat mood when it said profits had more than halved last year and forecast no revenue growth this year. ...Read the whole story

  • Award For Bulldog Drummond

    Bulldog Drummond has been recognized for their 2001 Virgin Megastores campaign, winning two categories of the National Association of Recording Merchandisers (NARM) Advertising Awards. The campaign earned the Best Point of Purchase Display for the Threedom Sale, and Best Newspaper Ad for the Monstrous Movie Sale. These awards recognized the agency's creativity in a crowded sector by focusing on driving business and brand awareness. ...Read the whole story

  • Yahoo! Gives Away Ad Space

    In celebration of National Volunteer Week, Yahoo! is teaming up with VolunteerMatch to drive volunteer signups. VolunteerMatch, the national nonprofit website that makes it easier to find and sign up for local volunteer opportunities, will receive millions of online banner ads from Yahoo! during the week of April 21-27. More than 25 million targeted banner ads specifically promoting VolunteerMatch and National Volunteer Week are scheduled to appear throughout the Yahoo! network. In addition, the Yahoo! Careers section will include a page dedicated to the career benefits of volunteering. The donated advertising and promotion are valued at more than $500,000. ...Read the whole story

  • Home Net Users Abundant In China

    China has taken second place in the race for the world's largest at-home Internet population, according to Nielsen//NetRatings, the global standard in Internet audience measurement and analysis. Launching a survey to determine the universe of Internet users in China, Nielsen//NetRatings confirmed China as the largest Internet population in the Asia Pacific region, and the second largest worldwide after the US. The Nielsen//NetRatings enumeration survey was conducted in the first quarter of 2002. It is based on telephone interviews with 1,000 randomly selected households with a fixed line telephone across mainland China. The provinces of Inner Mongolia, Xinjiang, Ningxia, Qinghai, Gansu, ... ...Read the whole story

  • L90 to Challenge Nasdaq Notice

    Beleaguered online ad firm L90, Inc. on Friday received notice from Nasdaq that its common stock would be subject to potential delisting as a result of the company's delay in filing its annual report for 2001 on Form 10-K. According to a press release, L90 intends to request a hearing before a Nasdaq Listing Qualifications Panel to contest the decision. In accordance with Nasdaq rules, once L90 requests a hearing, no delisting would occur until the hearing is held and the Panel makes its determination. There is no assurance the Panel will grant the L90's request for continued listing. Nasdaq ... ...Read the whole story