Tuesday, August 20, 2002
  • Arnold Breaks New Ground with Southern Comfort

    Arnold Worldwide’s new campaign for Brown-Forman’s Southern Comfort brand breaks new ground in two areas. First, it is an integrated campaign in its execution, not just theory. Second, it will place a hard-liquor brand on cable TV. ...Read the whole story

  • Amtrak After Acela Woes

    Amtrak’s signature high-speed rail service Acela has traveled some rough rails in its brief history. But maybe the toughest stretch has been this past summer, when a near-shutdown of the entire line and mechanical problems halted Acela in the Northeast Corridor. ...Read the whole story

  • The Other Side Of The Webcasting Royalties

    The news media industry covering the Webcasting royalty debate recently came under fire for their one-sided coverage of the issue, with virtually every report siding with the Webcasters. Here's the other side. ...Read the whole story

  • BTM Looks Back

    Five years of rock 'n' roll struggles, setbacks and successes will be portrayed in "Behind The Music Fifth Anniversary Week" a six-night, six-part VH1 special premiering Monday- Saturday, August 26-31 at 10:00 p.m. (ET/PT) each night. VH1 will categorize six themed half-hour programs highlighting its most popular subjects. “BTM's Raunchiest” marked by a fan drinking the sweat from Red Hot Chili Pepper Flea's underwear leads the week. “Heartbreaks” will capture disintegrating romances from Stevie Nicks to Gwen Stefani. ...Read the whole story

  • Another Ace For Tiger

    Tiger Woods tops Black Enterprise magazines list of the biggest and most-influential celebrity endorsers, as announced in the September issue. Woods, with an estimated $54 million a year in endorsement earnings, led the list that includes tennis sisters Venus and Serena Williams, basketball legend Michael Jordan, and L.A. Lakers MVP center Shaquille O'Neal, who is featured on the cover. The magazine that by 2006, the buying power of affluent African Americans will reach $292.4 billion, with the entire African American market totaling $682.5 billion. “Advertisers seeking a piece of this multibillion-dollar pie often turn to the power of celebrity to ... ...Read the whole story

  • USA Today Drops July Ad Pages

    Overall Gannett reported a stable ad performance for July, but ad revenues at USA Today fell 16% over July 2001. Corporately, newspaper advertising revenues were up 1% compared to 2001. Classified revenues increased 1%, employment revenues decreased 9%, classified real estate revenues advanced 6%, and automotive also increased by 5%. For YTD comparison s at USA TODAY paid pages numbered 2,794 compared to 3,232 last year, while ad revenues were 10% lower. ...Read the whole story

  • MaxWorldwide Delisted

    MaxWorldwide, Inc., formerly L90, today announced that it has been delisted from The Nasdaq Stock Market effective with the opening of business today, because the company did not file its quarterly report on Form 10-Q on time. "Before we file our 10-Q, we want to ensure that all of our prior filings and reports are correct," said William H. Mitchell, the Company's Chief Financial Officer. "As we previously announced, we engaged PricewaterhouseCoopers LLP to replace Arthur Andersen LLP as our new independent auditors. In working with PricewaterhouseCoopers, we discovered misclassifications of certain research and development expenses reported in our prior ... ...Read the whole story