Monday, December 20, 2004
  • Programming, Packaging, Audience Segmentation Drive AOL Strategy

    America Online will dramatically increase the quantity of programming for non-members in an attempt to drive traffic to a portfolio of properties that includes Netscape, Mapquest,, and AIM. While members continue their exodus, AOL is racing to build, segment, and package big--and it hopes, attractive--audiences for advertisers in 2005. ...Read the whole story

  • Report: Directories Need More Consumer Input

    Publishers of online business directories must include ratings, reviews, and other social networking elements to draw consumers to their sites, according to a new report of The Kelsey Group. ...Read the whole story

  • Dynamic Logic: Rich Media Increases Brand Awareness

    Online ads that use audio and video are better for branding than ads that use more static formats, according to new research from Dynamic Logic. The research reveals that a single exposure to an audio/video ad increased brand awareness by 10 percentage points over a controlled group of consumers who were not exposed to any ads. ...Read the whole story

  • Blinkx Tests Video Search

    Taking its cue from Yahoo!, search engine Blinkx launched a beta version of its own video search engine--one day after Yahoo! released Yahoo! Video Search. The service, dubbed Blinkx TV, makes news, sports, and entertainment easily searchable in transcript form by capturing and indexing video and audio streams directly from TV and radio broadcasters. ...Read the whole story

  • FTC Defines Commercial E-Mail

    The Federal Trade Commission last week released new rules defining whether an e-mail is commercial under the CAN-SPAM Act, but some say the new guidelines still leave a lot of room for ambiguity. ...Read the whole story

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