Monday, April 18, 2005
  • Ford Sponsors AOL Latino City Guide

    America Online Latino today launches a new Spanish-language guide to 16 U.S. cities, with Ford Motor Co. as the exclusive sponsor through the end of the year. With this initiative, dubbed "Hecho Para Lo Que Viene," -- which translates to the Ford Motor Co.'s slogan "Built For The Road Again" -- Ford cements its relationship as one of AOL Latino's major advertising partners. ...Read the whole story

  • Bolton Foes Take To Web

    Sen. John Kerry isn't up for re-election until 2008, but his campaign once again turned to Internet advertising last week. This time, the initiative wasn't designed to persuade people to vote for him, but to derail the nomination of John Bolton to the office of U.N. Ambassador. ...Read the whole story

  • Study: Local Shoppers Turn To Web, TV, Newspapers

    Local marketers who advertise on the Internet shouldn't be too quick to abandon newspaper, television, and other forms of traditional media--at least going by the results of the recently released Dieringer Research Group "How Consumers Use Media To Make Local Purchase Decisions." ...Read the whole story