Online research firm Dynamic Logic Wednesday unveiled a service that allows marketers to test the effectiveness of ads before launching online campaigns. Read the whole story
Everyone in the online ad industry had to be excited by Yahoo!'s quarterly earnings announcement: third-quarter ad revenues were up 46 percent year-over-year, with … Read the whole story
The majority of brick-and-mortar shoppers conduct research online before making a purchase, according to a new study. Read the whole story
Online revenue growth continued to overtake print for the New York Times Company, according to its third-quarter earnings report released Wednesday. Read the whole story
National Geographic's Digital Media Group has launched a short-form production unit to create video content expressly for the broadband marketplace. Read the whole story