Tuesday, March 21, 2006
  • News Analysis: Page Rank Suit Unlikely To Get Far

    Web publisher KinderStart, launched as a parents' advice site in 2000, spent five years growing its business--until it reached the point where it had more than 10 million visitors each month. Then, on March 19, 2005, traffic plummeted by 70 percent. Now, the company thinks it knows who's to blame: Google. ...Read the whole story

  • Web Execs: TV Merging With Internet

    Internet companies will increasingly rely on TV networks to provide online content, Yahoo Executive Vice President Greg Coleman predicted Monday at a panel in New York hosted by the Advertising Research Foundation. ...Read the whole story

  • CDT Names Big Brands Fueling Adware

    The advocacy group Center for Democracy and Technology Monday issued a new report that named more than a dozen companies that market their goods and services via adware company 180solutions. ...Read the whole story

  • Teens Shy Away From Yellow Pages

    When it comes to finding local listings, Baby Boomers and older Gen-Xers still prefer print Yellow Pages to other media, according to data that the Kelsey Group is expected to release next week. ...Read the whole story

  • Major Marketers Avoid MySpace

    Social networking site MySpace has grown to 60 million members, adding 8 million to 10 million new members in the last few months alone, and now accounts for around 12.5 percent of all online display ads. But major brand marketers continue to shun the site. ...Read the whole story

Case History: Cannondale Bicycle Starts Blogging

In early 2005, Cannondale Bicycle Corp, a manufacturer of high-end bicycles, was looking for new ways to engage more directly and interactively with its customers. It chose blogging, turning to corporate blogging solution provider iUpload to ...More

  • Click/Counter-Click: Blurring Lines

    As time goes on and media consumption habits evolve, the lines between online media, marketing and PR are blurring en masse. Everything is media. The marketer is becoming more transparent. Your customers have never before been ...More

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