• Local Web Spending Predicted To Reach $5.8 Billion by Wendy Davis

    Local online ad spending surged to $4.8 billion last year, a 78 percent increase from 2004's $2.7 billion, according to a new report by Borrell Associates. The report further predicts that online ad spending this year will climb 21 percent to reach $5.8 billion. ...Read the whole story

  • Google To Charge For API Use by Shankar Gupta

    In a move that could impose significant costs on bid management firms and other search engine marketing companies, Google has decided to start charging on a per-use basis for its AdWords application programming interface, or API, which allows software developers to design applications that send and receive data to and from its keyword ad auction. The new pricing system will go into effect July 1. ...Read the whole story

  • Knopf Taps Y2M To Reach College Students by Gavin O'Malley

    Book publisher Alfred A. Knopf will start promoting its authors over more than 350 college newspaper Web sites, under a new partnership agreement with marketing services company Y2M: Youth Media and Marketing Networks. ...Read the whole story

  • Neutrogena, TLC Sponsor Sisterwoman by Gavin O'Malley

    The niche social networking site Sisterwoman went live Wednesday with Neutrogena and the TLC cable network as lead sponsors. The site, aimed at women between the ages of 25 and 50, offers a sponsorship format that melds editorial, advertising, and consumer-generated content. ...Read the whole story

  • One In Five Say Web Ads Most Effective by Shankar Gupta

    More than one in five U.S. adults, or 22 percent, say the Internet is the most effective way to grab their attention about a product or service, according to a report released Wednesday by Burst Media. ...Read the whole story

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