Social networking site MySpace last month garnered 17 percent of online display impressions--up more than two points from May's 14.6 percent, according to new data by Nielsen//NetRatings AdRelevance. ...Read the whole story
In the wake of MySpace's well-publicized growth, a vast array of new social networking sites--particularly ones built around a special interest--have started to sprout. Last week alone, two separate groups--the National Hockey League, and a consortium of political operatives--said they were preparing to roll out social networking sites. ...Read the whole story
In an attempt to grow its wireless audience, Reuters Monday shifted its mobile news alert service to a completely ad-supported revenue model. Computer giant Hewlett-Packard will sponsor the service for the next two weeks. ...Read the whole story
Five percent of adults in the United States accessed the Web from remote locations such as bars, restaurants, and airports last year--up from 1 percent in 2004, according to new data by market research firm Ipsos Insight. Globally, 9 percent of adults went online from public places last year--up from 5 percent in 2004, according to the research company. ...Read the whole story
FeedBurner, a company specializing in Internet feed management and tracking, has purchased blog analytics company Blogbeat. ...Read the whole story
The marketing world is all abuzz about word-of-mouth marketing. However, there is a growing trend of poorly executed "viral strategies" that prove that there is ... ...More
JoinJoin over 100,000 media, advertising and marketing professionals for Free MediaPost Membership. Member Benefits »
FollowFollow MediaPost News on LinkedIn Today