Tuesday, July 18, 2006
  • MySpace Captures 17% Of June Ads

    Social networking site MySpace last month garnered 17 percent of online display impressions--up more than two points from May's 14.6 percent, according to new data by Nielsen//NetRatings AdRelevance. ...Read the whole story

  • Niche Networking Sites Proliferate

    In the wake of MySpace's well-publicized growth, a vast array of new social networking sites--particularly ones built around a special interest--have started to sprout. Last week alone, two separate groups--the National Hockey League, and a consortium of political operatives--said they were preparing to roll out social networking sites. ...Read the whole story

  • HP Sponsors Reuters Mobile News

    In an attempt to grow its wireless audience, Reuters Monday shifted its mobile news alert service to a completely ad-supported revenue model. Computer giant Hewlett-Packard will sponsor the service for the next two weeks. ...Read the whole story

  • Wi-Fi Networks Spark Fivefold Increase In Remote Web Use

    Five percent of adults in the United States accessed the Web from remote locations such as bars, restaurants, and airports last year--up from 1 percent in 2004, according to new data by market research firm Ipsos Insight. Globally, 9 percent of adults went online from public places last year--up from 5 percent in 2004, according to the research company. ...Read the whole story

  • FeedBurner Buys Blogbeat

    FeedBurner, a company specializing in Internet feed management and tracking, has purchased blog analytics company Blogbeat. ...Read the whole story

Pass It On: Viral Works Only If You Catch It

The marketing world is all abuzz about word-of-mouth marketing. However, there is a growing trend of poorly executed "viral strategies" that prove that there is a lot more to word of mouth than the marketing intentions ...More