• Netscape Offers To Hire Digg Users by Wendy Davis

    In an attempt to jump-start its new site, AOL's Netscape is offering to pay the top users of Digg and other collaborative news sites $1,000 a month to migrate to Netscape.com. ...Read the whole story

  • Pew: Bloggers Hungry For Online News by Wendy Davis

    Bloggers tend to be Internet newshounds who read online news accounts, join listservs, and scour other blogs at rates that far surpass their non-blogging counterparts, according to a study released Wednesday by the Pew Internet & American Life Project. ...Read the whole story

  • Fox Atomic Unveils Broadband Site by Mark Walsh

    Fox Atomic, the youth-oriented division of Fox Filmed Entertainment, Wednesday unveiled a new broadband Web site that it hopes will serve as a magnet for its core audience of 17 to 24-year-olds. To keep young users coming back, foxatomic.com will offer interactive features, humorous video clips and other content as well as promotions for the unit's upcoming movie releases. ...Read the whole story

  • BzzAgent: Word-of-Mouth Hinges On Quality, Not Novelty by Shankar Gupta

    People who volunteer to evangelize for particular products are more likely to do so when the products are easy to talk about and from established marketers than when they're so unusual that they defy easy explanation. That's one of the key findings of a new report by word-of-mouth marketing firm BzzAgent. ...Read the whole story

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