• Yahoo Launches New Search Ad Platform

    Yahoo CEO Terry Semel announced Tuesday that the company's long-awaited new ad-serving platform, known as Panama, had gone live. Semel, who made the announcement during a conference call discussing third-quarter earnings results, said the company has started asking U.S. advertisers to switch to the new system. ...Read the whole story

  • Ad Firms Right Media, AdInterax Sell To Yahoo

    Yahoo on Tuesday announced a pair of strategic moves aimed at bolstering its ad operations. Yahoo acquired rich media ad provider AdInterax and took a 20 percent stake in automated ad online exchange Right Media as part of a $45 million venture capital financing round for the company. ...Read the whole story

  • Universal Sues Video Sites Bolt, Grouper

    Universal Music Group took aim at video-sharing sites this week, with a copyright infringement lawsuit against Bolt Media and Grouper Networks. The lawsuit charges the sites with hosting Universal-owned clips, and seeks $150,000 damages for each piece of infringing content. ...Read the whole story

  • Comic Genus: Einstein Brothers Launch Humor Site

    The next generation of the Einstein family is ready to pick up the mocking mantle of comedy for the Internet age, and "It's Much Worse Than I Thought." No, that's not a critic's judgment. It's the name of a new humor Web site from Mike and Jeff Einstein, heirs to the Einstein family comedy legacy of Albert Einstein and Bob Einstein--better known by their stage names of Albert Brooks and Super Dave Osborne. ...Read the whole story

  • Bloggers Accuse IGA Of Putting 'Spyware' In Game

    A post this week on a gaming message board has sparked a public relations backlash against in-game ad firm IGA, with gamers alleging that the company uses "spyware" that collects data on players to better target dynamic in-game ads. IGA denies the charge. ...Read the whole story



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