Friday, October 27, 2006
  • Warner Music Sites Add Video

    Warner Music Group will install video players on the Web sites of its labels, including Atlantic, Elektra and Bad Boy, and its recording artists, through a partnership announced Wednesday with Internet video company Brightcove. The Web-based players will encompass music videos, artist interviews, live performances and behind-the-scenes material. ...Read the whole story

  • Nonprofit Files FTC Complaint Against

    On the same day that it announced it would make its home valuation service freely available to any Web site, was hit with an FTC complaint on Thursday alleging its valuation method is "highly inaccurate and misleading." ...Read the whole story

  • Microsoft Breaks Ad Campaign For Live Search

    Microsoft today will break a new print and online ad campaign touting MSN's search capabilities. The ads promote Windows Live, which is slated to replace MSN Search. ...Read the whole story

  • WOMMA To Marketers: Question Agency Practices

    As the Edelman and Wal-Mart flogging controversy continues to simmer in the blogging community, the Word of Mouth Marketing Association yesterday released the WOMMA Ethics Assessment Tool, in hopes of clarifying what's acceptable. ...Read the whole story

  • NAA: Visits To Online Newspapers Surge In Q3

    Online newspapers drew an average of 57 million visitors a month last quarter--marking a 24% increase from last year, according to a report issued Thursday by the Newspaper Association of America. ...Read the whole story

  • Whirlpool Taps Digitas For Interactive Duties

    Whirlpool Corporation has named Digitas, Chicago agency of record for interactive and relationship marketing for the company's U.S. brands, including KitchenAid, Maytag, Jenn-Air and Amana. Interactive duties include campaign strategy, creative, media planning, buying and execution. ...Read the whole story

  • Seven In 10 Tweens Surf Web At Home

    Children between the ages of 8 and 11 are almost as likely to surf as watch television, according to a new report by market research company Youth Trends. Youth Trends reported that 81% of 8- to-11-year-olds have a computer at home--just slightly less than the 95% that have a TV at home. The vast majority of that group--87%--also access the Web from home. ...Read the whole story

Candidates Click Into Interactive Tactics

Political campaigns, both issue- and candidate-based, are experimenting with new interactive tools, trying to figure out how to turn clicks into loyal followers and convert energy into action. ...More

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