• Digitas Deal Seen As Giving Publicis Needed Online Boost by Gavin O'Malley

    Publicis Groupe's stunning announcement that it had agreed to absorb online and direct marketing shop Digitas for $1.3 billion was largely cheered Thursday, with industry executives saying the move represents the holding company's best hope for remaining competitive. ...Read the whole story

  • Hachette Shutters Shock, Mag To Continue Online by Mark Walsh

    Only six months after launching Shock magazine, Hachette Filipacchi Media U.S. is closing the title but plans to maintain the magazine's companion Web site, ShockU.com. Unlike the magazine, the audience for ShockU.com has grown during the last six months. ...Read the whole story

  • Plum TV Rolls Out Web Sites by Wendy Davis

    Plum TV, a television network focused on upscale travel destinations, today will unveil new Web sites for three of the resort towns it covers-- Aspen, Vail and Telluride, Colo. The move is part of a broader online expansion, including a new distribution deal on AOL Video. ...Read the whole story

  • Greystripe Syndicates Ad-Supported Mobile Games by Shankar Gupta

    Casual game site ProGames this week began offering free, ad-supported game titles from mobile game company Greystripe. With the initiative, users will be able to either download them to their PCs and transfer them to their phones or visit a WAP site and download the games directly to their phones. ...Read the whole story

  • Make-A-Wish Donations Spike After Site Redesign by Tom Siebert

    This holiday season, the Make-A-Wish Foundation of America has seen a big bump in online donations--which the organization attributes to its new, more user-friendly Web site. The charity, which grants wishes--ranging from trips to Disney World to meetings with celebrities--to sick children, revamped its site on Sept. 1. In the two months following, the average number of online donations referred to the site increased 85%, and the revenue from those visits nearly tripled. ...Read the whole story

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