• IAB: Online Ads Soar 35% in 2006, To $16.9 Billion by Gavin O'Malley

    Branded display ads and search placements helped the online ad industry post its best year ever, according to numbers released by the Internet Advertising Bureau and PricewaterhouseCoopers. ...Read the whole story

  • Google AdSense For Video Starts Testing by Les Luchter

    Google was mum yesterday on which select publishers and advertisers are participating in its closed test launch of "AdSense for Video," the search giant's much-anticipated in-stream ad service that could transform the industry by bringing ad revenues to online videos across the Web spectrum. ...Read the whole story

  • This Bud's Not For You by Gavin O'Malley

    Branded content has a future. Branded destination sites, not so much. That's the word from analysts and agency types trying to decipher the potential demise of Anheuser-Busch's hugely ambitious entertainment network, Bud.TV. ...Read the whole story

  • Microsoft's Mehdi Downplays Likelihood Of Yahoo Deal by Laurie Petersen

    Microsoft has most of the pieces it needs to fulfill its advertising ambitions with the $6 billion aQuantive acquisition, and remains "very committed" to its year-old adCenter platform, a senior Microsoft ad exec told the Goldman Sachs Internet Conference. ...Read the whole story

  • E-Centives Evolves Into Invenda by Les Luchter

    One of the original digital marketing companies has re-branded itself and set up three business units: Collabrys, ConsumerREVIEW and E-centives. ...Read the whole story

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