Thursday, May 24, 2007
  • IAB: Online Ads Soar 35% in 2006, To $16.9 Billion

    Branded display ads and search placements helped the online ad industry post its best year ever, according to numbers released by the Internet Advertising Bureau and PricewaterhouseCoopers. ...Read the whole story

  • Google AdSense For Video Starts Testing

    Google was mum yesterday on which select publishers and advertisers are participating in its closed test launch of "AdSense for Video," the search giant's much-anticipated in-stream ad service that could transform the industry by bringing ad revenues to online videos across the Web spectrum. ...Read the whole story

  • This Bud's Not For You

    Branded content has a future. Branded destination sites, not so much. That's the word from analysts and agency types trying to decipher the potential demise of Anheuser-Busch's hugely ambitious entertainment network, Bud.TV. ...Read the whole story

  • Microsoft's Mehdi Downplays Likelihood Of Yahoo Deal

    Microsoft has most of the pieces it needs to fulfill its advertising ambitions with the $6 billion aQuantive acquisition, and remains "very committed" to its year-old adCenter platform, a senior Microsoft ad exec told the Goldman Sachs Internet Conference. ...Read the whole story

  • E-Centives Evolves Into Invenda

    One of the original digital marketing companies has re-branded itself and set up three business units: Collabrys, ConsumerREVIEW and E-centives. ...Read the whole story

  • Cars.com Teams With Terra.com To Reach Hispanics

    Cars.com is boosting its efforts to market to Hispanics through a deal with Spanish-language online network, Terra.com ...Read the whole story

  • Greenlight's Sponsored Mobile Ads Doing Well

    Mobile ad provider Greenlight Wireless Corp. said its new three-week-old sponsored listings service has seen a daily click-through rate (CTR) for the publisher-created copy ranging from 1.0% to 3.1% daily. Users who click on that copy are brought to a keyword-generated ads landing page, where the CTR has been at 44.1%. Initial trials were based on one to 7 million searches daily, with an average cost-per-click of $0.37. Greenlight's Advertizer mobile advertising service, launched in 2004, serves mobile ads in over 175 countries. ...Read the whole story

  • Greystripe Closes $8.9 Million in Funding

    Greystripe, the San Francisco-based distributor of ad-supported mobile games, said it had closed $8.9 million in Series B funding. The funding round was led by Disney-affiliated venture capital firm Steamboat Ventures, whose managing director Dan Beldy has now joined Greystripe's board of directors. Greystripe's mobile gaming network and GameJump.com portal now includes 800 free games from 70 publishers, and more than 7 million games have been downloaded since its launch less than a year ago. The company's AdWRAP technology allows ads to be wrapped directly with mobile games and applications, without any complex coding and development for the content owner. ...Read the whole story

Online Advertising Future: Automation Or Data?

The past 24 months have been some of the best in the history of online ad networks. All the leaders in the space have been growing rapidly, and that growth has culminated in some stellar M&A ...More