By combining its search and display ad sales teams under one executive leader--search side's David Karnstedt--Yahoo is catering to what its customers want, but in a platform-agnostic fashion. It also lays the groundwork to become a leader in auction-based media, says one observer. ...Read the whole story
Wenda Harris Millard's first priority when she gets to Martha Stewart Living Omnimedia will be to look at ways to expand the digital opportunity. As for Yahoo: "I love what we built. We had been left for dead." ...Read the whole story
Bob Wright, in a keynote role as vice chairman and executive officer of General Electric, last week chose a new Chicago conference organized by the telecom industry as the forum to show off NBC Universal's plans for the "first-ever broadband coverage" of the Olympics. ...Read the whole story
Magazine publisher Future US has created a racing game spotlighting Toyota's Scion and its highly customizable exterior. The 'Build It, Race It, Own It' campaign will feature a microsite where visitors can personalize every element of their cars. ...Read the whole story
Microsoft has tapped Reprise Media to manage search marketing across its product and brand portfolio, just two months after Reprise was acquired by the Interpublic Group. ...Read the whole story
Video search startup blinkx today plans to launch an AdSense-like ad platform named blinkx AdHoc. Very much in its beta stage, the technology is designed to help advertisers target ads alongside or in Web videos based on speech-recognition technology. Advertisers can buy specific words and categories. ...Read the whole story
People who bank online are far more likely to engage in e-commerce activity, according to a study from Moda Solutions, a company which links the two by bringing online banking to the virtual checkout. ...Read the whole story
Wesley A. Jackson, promoted three months ago to president and general manager of Belo Interactive Media, will leave the position as of Sept. 1. No successor was announced by Belo Corp. ...Read the whole story
"I think people loved it. I think it really struck a nerve with regular people and the ad industry," says Janet Kestin, chief creative officer ... ...More
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