Despite its strong brand awareness and deep pockets to pursue the litigation, American Airlines faces an uphill battle in its suit seeking damages from Google for allowing rivals to buy keyword ads triggered by its own trademarks. ...Read the whole story
SEMDirector has rolled out new versions of Organic Insight and Paid Insight--two of its automated search reporting and management tools that are geared toward enterprise-level businesses. ...Read the whole story
Finance company Media Rights Capital has partnered with "Family Guy" creator Seth MacFarlane and teen star Raven-Symone to create original content. What makes the deal different is its distribution strategy, which employs Google's AdSense network to package the video content along with banner and online video advertising. ...Read the whole story
Almost 10% of searchers at Ask.com now choose to refine their queries through "Search Suggestions," one of the upgrades bundled into the search engine's user interface overhaul two months ago. ...Read the whole story
CBS has partnered with Verizon Wireless to stream live footage from the eighth season of its "Big Brother" reality series to V-Cast Mobile TV subscribers. MediaFLO, a wholly owned subsidiary of Qualcomm, is also on board as a distribution partner. ...Read the whole story
WPP Chief Executive Sir Martin Sorrell said he'd like the share to increase to a third of all revenues. He's using a "wide definition" to reach that figure. ...Read the whole story
You know that old philosophical question--if a tree falls in a forest and no one is there to hear it, does it make a sound? ... ...More
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