The future of TV advertising will probably be a lot like current state of the online advertising: aggregated advertising networks, behavioral targeting, and automated … Read the whole story
CBS Corp. President and CEO Leslie Moonves on Wednesday presented the network's highly ambitious vision for the global music business. Anyone familiar with Last.fm, … Read the whole story
The percentage of time Americans spend with print media fell to 11.9% of total media usage in 2006, according to Veronis Suhler Stevenson's Communications … Read the whole story
Broadcast networks will have a hard time maintaining the premium rates being charged for advertising on TV programs distributed online, according to a group … Read the whole story
Attention Span Media is set to launch "Dorm Life," a Web-based series that chronicles the lives of 10 college students all living on the … Read the whole story
The study cost $3 million, took 18 months and encompassed 22 countries. Its conclusion--that college campuses account for 44% of movie industry losses due … Read the whole story
EMI Music and mobile music company SendMe, Inc. enter into a strategic agreement today that gives SendMeMobile.com members access to EMI's full catalog of … Read the whole story