• Microsoft's Deadline For Yahoo Passes Uneventfully

    Microsoft's deadline for Yahoo to conclude a merger agreement came and went Saturday without any apparent breakthrough in negotiations between the companies. With no progress made toward a deal in Microsoft's unsolicited takeover bid, a proxy fight appears to be the next step in the software giant's protracted effort to acquire Yahoo. ...Read the whole story

  • Burbank Jumps Ship At AOL For Nielsen

    Frustrated by AOL's larger corporate challenges, John Burbank, its chief marketing officer, has decided to take another job as Nielsen's first CMO. At AOL for less than a year, Burbank was responsible for building brands and driving audience metrics in support of the company's nascent ad-supported business model. ...Read the whole story

  • WPP's 24/7 Real Media Partners With Mindset Media

    Advertisers running campaigns through WPP's 24/7 Real Media now can choose psychographically targeted ads, as the network has teamed up with targeting tech provider Mindset Media. The new option is based on Tarrytown, N.Y.-based Mindset Media's Mindset Profile platform, which targets consumers based on 20 different personality traits like creativity, self-esteem and spontaneity. ...Read the whole story

  • Court: Search Engines Ignore Keyword Meta Tags

    [Search] A federal court has ruled that using trademarked terms in keyword meta tags doesn't constitute trademark infringement. In the ruling, federal district court Judge Rudolph T. Randa of Milwaukee wrote that search engines today rarely rely on keyword meta tags when deciding which pages to return as search results. ...Read the whole story

  • AT&T Uses Search To Connect Mobile Users With Music

    [Mobile] AT&T has turned toward search advertising and marketing to connect consumers who love digital music to a series of blue room web casts planned this year. The carrier has offered live and recorded concerts through the Web site for three years, but now plans to set up efforts to connect with digital music lovers where they live, online. ...Read the whole story

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