Monday, April 28, 2008
  • Microsoft's Deadline For Yahoo Passes Uneventfully

    Microsoft's deadline for Yahoo to conclude a merger agreement came and went Saturday without any apparent breakthrough in negotiations between the companies. With no progress made toward a deal in Microsoft's unsolicited takeover bid, a proxy fight appears to be the next step in the software giant's protracted effort to acquire Yahoo. ...Read the whole story

  • Burbank Jumps Ship At AOL For Nielsen

    Frustrated by AOL's larger corporate challenges, John Burbank, its chief marketing officer, has decided to take another job as Nielsen's first CMO. At AOL for less than a year, Burbank was responsible for building brands and driving audience metrics in support of the company's nascent ad-supported business model. ...Read the whole story

  • WPP's 24/7 Real Media Partners With Mindset Media

    Advertisers running campaigns through WPP's 24/7 Real Media now can choose psychographically targeted ads, as the network has teamed up with targeting tech provider Mindset Media. The new option is based on Tarrytown, N.Y.-based Mindset Media's Mindset Profile platform, which targets consumers based on 20 different personality traits like creativity, self-esteem and spontaneity. ...Read the whole story

  • Court: Search Engines Ignore Keyword Meta Tags

    [Search] A federal court has ruled that using trademarked terms in keyword meta tags doesn't constitute trademark infringement. In the ruling, federal district court Judge Rudolph T. Randa of Milwaukee wrote that search engines today rarely rely on keyword meta tags when deciding which pages to return as search results. ...Read the whole story

  • AT&T Uses Search To Connect Mobile Users With Music

    [Mobile] AT&T; has turned toward search advertising and marketing to connect consumers who love digital music to a series of blue room web casts planned this year. The carrier has offered live and recorded concerts through the Web site for three years, but now plans to set up efforts to connect with digital music lovers where they live, online. ...Read the whole story

  • Digitas Promotes Goose To EVP Marketing, Eight Others Promoted To SVP

    Barbara Goose has been promoted to executive vice president, marketing at Digitas. Goose, who joined the agency in 1999, leads the agency's Buick-Pontiac-GMC account. In addition, eight executives were promoted to senior vice president: Jonathan Adams, Media, Connecticut, Digitas; Jordan Bitterman, Media, New York, Digitas; Thomas Celentano, Creative Technology Powerhouse, Boston, Digitas; Deirdre Findlay, Marketing, Chicago, Digitas; Eva Heyman, Marketing, New York, Digitas Health; Jack Nolan, Creative, New York, Digitas Health; Monik Sanghvi, Strategy & Analysis, Detroit, Digitas and Michael Tiedemann, Creative Enablement, Boston, Prodigious Worldwide.--Tanya Irwin ...Read the whole story

  • Ad Sales, Profits Soar For China's Sohu.com

    Sohu.com, one of China's top Web portals, this morning reported a fivefold gain in profit that beat analyst estimates. First quarter net income soared to $21.6 million from $4.5 million a year earlier. Brand advertising revenues jumped 41% to $33.2 million, while total advertising revenues rose 36% to $34.8 million. ...Read the whole story

  • Worldwide Shipment Of Mobile Devices Rises

    Shipment of mobile devices worldwide was up 13.7% in the first quarter compared to the year earlier period but results are likely to be softer next quarter because of the credit crisis, according to ABI Research. For 2008, the research firm expects mobile device shipments to hit 1.28 billion-a 12% annual gain. In terms of market share, Nokia led the way with nearly 40% while Samsung and LG increased to 16% and 8.4%, respectively. Losing ground were Motorola and Sony Ericsson, falling to 9.5% and 7.7%, respectively. ABI said that the "Big Five" handset makers still dominate but that manufacturers ... ...Read the whole story

  • Greystripe Releases Data On 'The Golden Compass' Campaign
  • Facebook Game Creator Receives Financing
  • MobiTV Receives $5 Million In Equipment Financing
  • Turn Snags Former Right Media Sales Exec
The Evolution Of Social Specific Advertising And The Extinction Of The Widget

Remember that kid you knew in high school, who went away for the summer to someplace foreign, like Europe or Canada or Upper Montclair, and came back so dramatically altered that you didn't even recognize him? ...More