Friday, May 30, 2008
  • Report: Recession Fuels 50% Gain For Local Online Advertising

    Local Internet advertising is expected to increase 50% in 2008 to $13.1 billion as small and medium businesses facing a faltering economy turn to less expensive options for reaching consumers, according to a new study from Borrell Associates. ...Read the whole story

  • Web Video Company: Anti-Piracy Vigilante Shut Us Down

    Popular Internet TV company Revision3 has accused an anti-piracy outfit of crippling the site with a denial of service attack. Revision3 CEO Jim Louderback said the copyright enforcement company MediaDefender flooded Revision3's servers with requests over the weekend, essentially shutting Revision3 down and depriving it of at least 250,000 page views and the associated ad revenue. ...Read the whole story

  • GlamTV Opens For Business

    Fashion and shopping e-publisher and ad network Glam Media has launched a video distribution and advertising platform for its network of Web sites and blogs. The GlamTV Platform is designed as a flagship service packaging Glam's content with ads for targeted audiences. ...Read the whole story

  • PopJax Debuts Viral Video Game For Avenged Sevenfold

    [Gaming] Casual gamers and hard rock lovers get the best of both worlds with a trio of new video trivia games featuring award-winning rock band Avenged Sevenfold (A7X). And San Francisco-based PopJax is the newly formed online entertainment company behind the games. ...Read the whole story

  • Click-Happy Readers Respond To URLs In Mag Ads

    A new study from the Magazine Publishers of America shows that including URLs in magazine ads drives readers to advertiser Web sites. Ads with Web addresses were up to three times as likely to drive readers to a Web site, depending on the magazine category. ...Read the whole story

  • Platform-A Finds Web Used By 75% Of Summer Travelers

    Over 70% of U.S. families plan to travel once school is out this summer, and 75% of those plan to make an online reservation for a rental car, air travel or lodging, according to a survey sponsored by AOL's Platform-A ADlytics group. The survey also found that nearly two-thirds of families have yet to book their summer travel. The survey of 1,000 families with school-age children found that these families plan to spend at least $1,000 on a one-week vacation in July. The most common destinations are theme parks (30%), family visits (27%), road trips (22%), camping trips (21%) and ... ...Read the whole story

  • AlertSite Offers Assessments Of Landing Page Load Times

    Google recently changed its AdWords ranking requirements, making landing page load time a factor in how much an advertiser pays per click. Advertisers with slow-to-load pages end up getting charged more, so assessing load speed has taken on a greater importance. AlertSite has launched a free landing page assessment application at www.alertsite.com/scanmypage that can clue advertisers in to page loading issues. The AdWords Landing Page Integrity Scan provides details on landing page response time, page redirect time, as well as how long it takes for the first unit of Web page info (or byte) to load once the user has ... ...Read the whole story

  • Ad-Funded Mobile Entertainment Market To Grow

    The U.S. market for ad-funded mobile entertainment will grow to $336 million by 2013, expanding the overall mobile media market by 4.6%, according to a new forecast. The study by the Mobile Entertainment Forum, a global trade organization, predicts that brand-subsidized content will account for the majority of revenue at almost $263 million, while the balance will come from upselling premium content. Mobile video and TV are expected to represent 41.4% of ad-funded revenues within five years, followed by music at 34.5% and gaming at 24.1%.--Mark Walsh ...Read the whole story

  • BtoB Marketers Increase Lead-Gen Budgets
Ads Pollute More Than the Mind (Apparently)

Tucked almost unnoticed among the stories of hundreds of thousands dying from the wind, water and quakes of our lonely orb spinning ... ...More