Google today is expected to unveil a new media planning tool that could embed it even deeper into Madison Avenue's strategic planning process. News … Read the whole story

Later today, we expect that Google will confirm its first foray into delivering a (free?) modeled audience measurement Read the whole story

When John McCain acknowledged earlier this month that he was "computer illiterate," it only confirmed to many in the blogosphere that the Republican presidential … Read the whole story

By its very nature, the success of social media marketing could lead to significantly smaller media budgets, according to media experts and planners gathered … Read the whole story

Clearspring Technologies Inc. is the first widget network to be accredited under a new program by the Audit Bureau of Circulation's interactive unit. Clearspring … Read the whole story

European Union Consumer Commissioner Meglena Kuneva said she intends to take a close look at whether behavioral targeting, or showing ads to Web users … Read the whole story

Group M's search marketing agency Outrider went public on Monday with its social media marketing practice. "We see the emergence of social media as … Read the whole story

Yahoo HotJobs and Monster have both announced new ad products and partnerships heating up the online job search marketplace just in time for the … Read the whole story

According to Harris Interactive's ninth annual corporate reputation survey, corporate America's reputation has declined, and the companies that had the worst marks in 2006 … Read the whole story