Tuesday, June 24, 2008
  • Google To Unveil AdPlanner, Latest Push Into Media Planning, Research

    Google today is expected to unveil a new media planning tool that could embed it even deeper into Madison Avenue's strategic planning process. News of the announcement was sparked Monday when the Advertising Research Foundation inadvertently posted an agenda item on the site for its Audience Measurement 3.0 conference in New York today and Wednesday, revealing that Google Business Product Manager Wayne Lin would "introduce Google's latest initiative in Internet audience measurement." ...Read the whole story

  • McCain Camp Downplays E-Factor In Face Of Obama's Online Onslaught

    When John McCain acknowledged earlier this month that he was "computer illiterate," it only confirmed to many in the blogosphere that the Republican presidential nominee was badly out of step with politics in the digital age. At the Personal Democracy Forum in New York on Monday, Mark Soohoo, McCain's deputy e-campaign director, found himself on the defensive about the Republican nominee's admitted lack of basic tech know-how. ...Read the whole story

  • Will Social Media Force Spending Up or Down?

    By its very nature, the success of social media marketing could lead to significantly smaller media budgets, according to media experts and planners gathered for the OMMA Social conference on Monday. Yet, more involved social media buys require ever greater resources, argued others. ...Read the whole story

  • Widget Network Clearspring Gets ABCi Clearance

    Clearspring Technologies Inc. is the first widget network to be accredited under a new program by the Audit Bureau of Circulation's interactive unit. Clearspring President and CEO Hooman Radfar portrayed the audit as an important step toward widgets becoming a standard part of online advertising. ...Read the whole story

  • EU Commissioner Promises Eagle Eye For Privacy Issues

    European Union Consumer Commissioner Meglena Kuneva said she intends to take a close look at whether behavioral targeting, or showing ads to Web users based on the sites they have visited, violates people's privacy. "There are some concerns that the amounts of personal data collected over the internet without the awareness of users, let alone their consent, is getting too large and a bit out of control," she said. ...Read the whole story

  • Search Shop Outrider Adds Social Media To Its Mix

    Group M's search marketing agency Outrider went public on Monday with its social media marketing practice. "We see the emergence of social media as a natural evolution in the consumer-driven phenomenon started within the search channel," said GroupM Search CEO Chris Copeland. ...Read the whole story

  • HotJobs Debuts Smart Ads, Monster Helps Papers Retain Revenue

    Yahoo HotJobs and Monster have both announced new ad products and partnerships heating up the online job search marketplace just in time for the beginning of summer. The HotJobs enhancements are aimed at improving relevancy and visibility for potential employers, while Monster's deals offer a lifeline to newspapers struggling to stay afloat amidst tanking print ad sales. ...Read the whole story

  • Google Scores Tops In Corporate Reputation

    According to Harris Interactive's ninth annual corporate reputation survey, corporate America's reputation has declined, and the companies that had the worst marks in 2006 dropped again in 2007. Google topped this year's list, scoring first or second in categories such as financial performance, social responsibility, vision/leadership and workplace environment. ...Read the whole story

Actionable Online Audience Intelligence Key To Big Brand Investment

Later today, we expect that Google will confirm its first foray into delivering a (free?) modeled audience measurement ...More

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