Wednesday, June 25, 2008
  • VivaKi Difference: Publicis Reorganizes Digital, Lang Replaces Kenny, McCann Will Oversee Talent

    In the first major reorganization of Publicis' digital media assets since it acquired Digitas and made David Kenny its chief digital strategy officer, the Paris-based agency holding company this morning unveiled a new corporate-level unit that will be the central hub of digital media services, tools and partnerships spawned by its disparate media operations: Denuo, Starcom MediaVest, ZenithOptimedia and Digitas. The new unit, dubbed VivaKi, will be led jointly by Managing Partners Jack Klues and David Kenny. As part of the reorganization, Laura Lang replaces Kenny as CEO of Digitas, and Renetta McCann, who recently stepped down as Global CEO ... ...Read the whole story

  • Visa, Facebook Partner For Small Biz Ad Program

    Visa Inc. on Tuesday unveiled a new marketing initiative on Facebook providing small businesses a total of $2 million for advertising on the social networking site. The credit and debit card processing giant is awarding $100 ad credits to each of the first 20,000 businesses that join its Visa Business Network, an application aimed at connecting small businesses via Facebook. ...Read the whole story

  • Segmentation Drives Need For New Adify Forecasting Module

    Vertical ad network management company Adify today is expected to launch an inventory forecasting module for vertical ad network builders to predict supply and demand across the publishers in their networks. Driving the need for the new module is the continued segmentation of the online content market which is requiring advertisers to further augment their branding campaigns with vertical ad networks. ...Read the whole story

  • AdGooroo Lays Out Profitable Search Marketing Rules In New Report

    While Google's growth has largely been built upon the ease and simplicity of use of its AdWords paid search marketing platform, the rules governing ad placement, ad quality and how much advertisers pay per click have become increasingly complex. ...Read the whole story

  • Charter: NebuAd Deal Raises Concerns

    Cable company Charter Communications said Tuesday it has postponed a controversial plan to share information about subscribers' Web-surfing records with behavioral targeting company NebuAd due to customers' questions. The announcement marks the first time the company has admitted that the NebuAd deal raises concerns. ...Read the whole story

  • Reports: Yahoo-Microsoft Talks Restart

    It ain't over 'til it's over. Yahoo is either talking with Microsoft again about an outright acquisition or some kind of deal short of a complete merger, depending on which Web accounts you believe. CNet reported Monday that the companies are in discussions about a transaction that doesn't involve an acquisition. ...Read the whole story

Moving To The Digital World

The publishing industry can no longer side-step the impact of the digital world. While some publishers are achieving success with their digital ...More