• Show Me The Money: Facebook Tests Engagement Ads

    In what it calls the latest "evolution" of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers. The first three types of Engagement Ads now in trial let users post comments, become a "fan" of a brand's Facebook Page and send virtual gifts. Within the units, people can also read friends' comments, see who else is a brand fan, or who shared virtual items. ...Read the whole story

  • What Slump? Turn Secures $15 M In Funding

    Despite a slumping ad market, online ad network Turn has managed to secure another significant round of funding to the tune of $15 million. Turn plans to use the funds to grow its sales and client services. Led by Focus Ventures, along with past backers, Norwest Venture Partners, Trident Capital, and Shasta Ventures, the San Mateo, Calif.-based Turn has raised a total of $37.5 million. ...Read the whole story

  • Covario Unveils New Algorithm At SES

    Covario unveiled the Search Synergy Score during the Search Engine Strategies conference in San Jose. It's a new algorithm bundled into its suite of campaign management tools that helps advertisers determine whether concurrent paid and organic search efforts are behaving synergistically, or cannibalizing each other. ...Read the whole story

  • The ABCs Of Becoming Kewl

    Not so long ago, in an effort to catch up to a generation abandoning appointment TV like it was an STD, ABC launched a promotional ... ...More

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