Friday, August 22, 2008
  • Show Me The Money: Facebook Tests Engagement Ads

    In what it calls the latest "evolution" of its ad model, Facebook is testing a new set of ads aimed at boosting click-throughs and further tapping into the social graph on behalf of marketers. The first three types of Engagement Ads now in trial let users post comments, become a "fan" of a brand's Facebook Page and send virtual gifts. Within the units, people can also read friends' comments, see who else is a brand fan, or who shared virtual items. ...Read the whole story

  • What Slump? Turn Secures $15 M In Funding

    Despite a slumping ad market, online ad network Turn has managed to secure another significant round of funding to the tune of $15 million. Turn plans to use the funds to grow its sales and client services. Led by Focus Ventures, along with past backers, Norwest Venture Partners, Trident Capital, and Shasta Ventures, the San Mateo, Calif.-based Turn has raised a total of $37.5 million. ...Read the whole story

  • Covario Unveils New Algorithm At SES

    Covario unveiled the Search Synergy Score during the Search Engine Strategies conference in San Jose. It's a new algorithm bundled into its suite of campaign management tools that helps advertisers determine whether concurrent paid and organic search efforts are behaving synergistically, or cannibalizing each other. ...Read the whole story

  • ComScore: Google Still Leads Search

    ComScore's monthly comScore qSearch analysis of the U.S. search marketplace indicates that in July 2008, U.S. users conducted 11.8 billion core searches (up 2% vs. June) as Google Sites slightly extended its lead in core search market share by 0.4 percentage points. Google Sites led the U.S. core search market in July with 61.9% of the searches conducted--up from 61.5% in June, followed by Yahoo Sites (20.5%), Microsoft Sites (8.9%), Ask Network (4.5%), and AOL LLC (4.2%). The stats are based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated ... ...Read the whole story

  • Crackle.com's COMA Aimed At Mobile Users

    Michael Madsen, George Hamilton and Paul Ben-Victor are starring in COMA, an original seven-episode Web series on Crackle.com, which premiered Aug. 20. Shot with Sony professional high-definition cameras, COMA was developed to be experienced in a mobile environment. The series is sponsored by Sony Electronics and its new line of VAIO PCs. It will be supported by Microsoft Vista Ultimate and distributed online via Crackle.com, the Sony Pictures Entertainment online video network, as well as YouTube, Hulu, AOL, Adobe, and on mobile at AT&T and Verizon Wireless' V CAST Video service. In addition, an exclusive Director's Cut Blu-ray Disc(TM) featuring ... ...Read the whole story

  • Bebo Adds Exec For Original Productions

    Bebo has named Kelly Brett, who worked on the social network's Web series "KateModern," as head of original productions. Acquired earlier this year by AOL, U.K.-based Bebo has made original productions a signature part of its offering through series that also include "Sophia's Diary" and "The Secret World Of Sam King," which premiered this month. The online dramas geared to Bebo's youthful audience interweave sponsorships and product placements with plot lines and characters. Before "KateModern," Kelly worked on over 20 TV productions for the BBC, Sky and ITV, among others. In her new role, she will be responsible for vetting ... ...Read the whole story

  • MoFuse Mobile Network Secures Funding

    Year-old MoFuse, which has nearly 12,000 blogs in its portfolio, has secured its first round of seed capital. The Slater Technology Fund, a Rhode Island-based early-stage fund that is backed by the State of Rhode Island, provided the capital. Terms were not disclosed. The product enables anyone to create a mobile Web site in just a few minutes. Founded in August 2007, MoFuse (short for Mobile Fusion) released its first technology product privately less than two months later and opened it to the public on Nov. 1. By the end of 2007, the company had 2,200 mobile sites in its ... ...Read the whole story

The ABCs Of Becoming Kewl

Not so long ago, in an effort to catch up to a generation abandoning appointment TV like it was an STD, ABC launched a promotional campaign "to help consumers quickly identify and locate their favorite entertainment ...More


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