Friday, November 28, 2008
  • De Beers Not Amused By Parody Site, Demands Removal

    The New York Times took a recent spoof of itself in good humor, but diamond company De Beers was not amused. Now, the jeweler is demanding that, which is hosting the parody online, shut it down or face a potential trademark infringement lawsuit. ...Read the whole story

  • Mobile Analyst Sounds Off On Smartphones

    With smartphones coming into their own as consumer devices, we decided to pose a few questions to Avi Greengart, who leads research on the mobile device market for technology research firm Current Analysis. The iPhone has bred not only a host of competing high-end phones--most recently the BlackBerry Storm--but has also helped encourage use of the mobile Web and mobile media. But while lower-priced handsets and data plans are bringing multimedia devices to the masses and new revenue streams to wireless companies, a stalling economy threatens to short-circuit the momentum. ...Read the whole story

  • Oddcast Partners With BBDO/Proximity For Gillette/EA Sports Campaign

    Oddcast, a New York-based provider of interactive character products, has partnered with creative agency BBDO/Proximity to execute a seven-week multi-channel campaign for Gillette and EA Sports. "Gillette had access to several athletes that are sponsors and characters in EA games," said Seth Fleischman, senior director of sales at Oddcast. "So we developed an application for users to upload their pictures to become characters in the games." ...Read the whole story

  • Ad Industry Moves Analytics Toward Forecasting Demand

    Publishers looking for a method to visualize their inventory and understand the constraints of selling to advertisers will soon have an application that theoretically forecasts availability and price. The application will officially become available in January through the start-up Yieldex, a San Mateo, Calif.-based Web-services company founded in 2007 that analyzes and predicts available online advertising inventory to help optimize campaigns. Three unnamed companies have been testing the platform for six weeks. ...Read the whole story

  • UPS Promotes Regifting On Web Site, Facebook

    Regifting--the practice of pawning off unwanted gifts on unsuspecting friends and family, which entered the lexicon nearly 14 years ago--is getting serious play in a new tongue-in-cheek Web site from UPS. Banner ads on and on Facebook will publicize, which makes it possible to send virtual regifts to friends, family and co-workers in an eco-friendly, no-wrapping-paper-required way. ...Read the whole story

  • Google AdWords Spoof Goes Phishing

    Barracuda Networks, a Campbell, Calif.-based email and Web security apps firm, has seen an increased number of phishing emails designed to look like Google AdWords through alert emails sent to subscribers. The URL in the email that directs receivers to the Google AdWords account Web page appears to be legitimate, but the link redirects users to a Web site hosted in China. Consumers are then required to provide their Google username and password and are prompted to update account credit card number information to avoid having their account suspended. Unsuspecting users who provide this information run the risk of fraudulent ... ...Read the whole story

  • Food Network Doles Out Mobile Holiday Fare

    The Food Network is going mobile via a partnership with MediaFLO USA, a unit of Qualcomm, that will distribute the cable network's programming on AT&T;'s mobile TV service during the holiday season. Marking the first mobile venture by Scripps Networks, parent of the Food Network, the deal allows cell phone users to snack on programming tidbits from network talent including Paula Dean, Bobby Flay, Giada De Laurentiis and Rachael Ray. The focus is on cooking around Thanksgiving, Christmas, Hanukkah, New Year's and bowl game celebrations. The agreement also includes content from other Scripps properties including HGTV, the DIY Network and ... ...Read the whole story

  • LinkedIn Releases Search Features

    LinkedIn has released new search features to its more than 31 million business professionals who use the social networking site. Features include suggestive search of contact, streamlined search results, customizable view, take action or modify searches, and saved searches. LinkedIn eliminated the need to switch tabs when looking at results listing names of professionals from outside the searcher's network. The new search retrieves the most relevant professionals from the entire LinkedIn community. Personalized search has been added to let users customize their view of queries. The feature relies on a relevance algorithm that places the user's in-network contacts at the ... ...Read the whole story

Madmen = Badmen?

Just in time for the holidays, a Gallup Poll was released this week on how the public views the honesty and ethics of 46 various ...More

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