• De Beers Not Amused By Parody Site, Demands Removal

    The New York Times took a recent spoof of itself in good humor, but diamond company De Beers was not amused. Now, the jeweler is demanding that Joker.com, which is hosting the parody online, shut it down or face a potential trademark infringement lawsuit. ...Read the whole story

  • Mobile Analyst Sounds Off On Smartphones

    With smartphones coming into their own as consumer devices, we decided to pose a few questions to Avi Greengart, who leads research on the mobile device market for technology research firm Current Analysis. The iPhone has bred not only a host of competing high-end phones--most recently the BlackBerry Storm--but has also helped encourage use of the mobile Web and mobile media. But while lower-priced handsets and data plans are bringing multimedia devices to the masses and new revenue streams to wireless companies, a stalling economy threatens to short-circuit the momentum. ...Read the whole story

  • Oddcast Partners With BBDO/Proximity For Gillette/EA Sports Campaign

    Oddcast, a New York-based provider of interactive character products, has partnered with creative agency BBDO/Proximity to execute a seven-week multi-channel campaign for Gillette and EA Sports. "Gillette had access to several athletes that are sponsors and characters in EA games," said Seth Fleischman, senior director of sales at Oddcast. "So we developed an application for users to upload their pictures to become characters in the games." ...Read the whole story

  • Ad Industry Moves Analytics Toward Forecasting Demand

    Publishers looking for a method to visualize their inventory and understand the constraints of selling to advertisers will soon have an application that theoretically forecasts availability and price. The application will officially become available in January through the start-up Yieldex, a San Mateo, Calif.-based Web-services company founded in 2007 that analyzes and predicts available online advertising inventory to help optimize campaigns. Three unnamed companies have been testing the platform for six weeks. ...Read the whole story

  • UPS Promotes Regifting On Web Site, Facebook

    Regifting--the practice of pawning off unwanted gifts on unsuspecting friends and family, which entered the lexicon nearly 14 years ago--is getting serious play in a new tongue-in-cheek Web site from UPS. Banner ads on ups.com and on Facebook will publicize UPSRegifter.com, which makes it possible to send virtual regifts to friends, family and co-workers in an eco-friendly, no-wrapping-paper-required way. ...Read the whole story

  • Madmen = Badmen?

    Just in time for the holidays, a Gallup Poll was released this week on how the public views the honesty and ethics of 46 var ... ...More

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