Tuesday, March 31, 2009
  • Proposed NJ Law Would Require Social Nets To Police Sites

    New Jersey lawmakers are considering new legislation that would require Facebook, MySpace and others to police social networking sites for offensive posts or else face potential consumer fraud lawsuits. But some lawyers say that even if the measure is enacted, it's not likely to have much impact on social networking sites because the federal Communications Decency Act immunizes such sites from lawsuits based on material posted by users. ...Read the whole story

  • Giant Realm To Unveil Flash Video Overlay

    In an effort to offset depressed CPM rates with more impressive ad units, online media company Giant Realm today is slated to roll out its biggest Flash video overlay ever. "This is partly a reaction to ever-decreasing CPMs," said James Green, CEO of Giant Realm. "We were looking to do something that (advertisers) were willing to pay for." ...Read the whole story

  • NeXplore Brings Interactive Video To Search Advertising

    NeXplore plans to unveil today a search advertising platform that enables marketers to create and manage paid search ad campaigns through images, text and video. NeXplore Ads 2.0 also lets brands interact in real time with potential or existing customers by linking to the ads via video chat, call scheduling, email and instant messaging. ...Read the whole story

  • Online Ad Growth Slowed To 11% In 2008

    Online advertising growth was cut by more than half last year to 10.6% as the recession put the brakes on Internet ad spending after years of eye-popping gains. According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion, with the fourth-quarter total of $6.1 billion virtually unchanged from each of the four previous quarters. ...Read the whole story

  • Wireless Operators To Standardize Marketing Guidelines

    Aiming to make mobile advertising easier, the four major U.S. wireless operators have agreed to align their mobile marketing practices to form a standard set of guidelines in conjunction with the Mobile Marketing Association. Under the agreement, Verizon Wireless, AT&T, Sprint Nextel and T-Mobile USA will consolidate their respective mobile marketing rules and codes of conduct, or "carrier playbooks," into a single document to be released by the end of June. The new uniform code will follow consumer best practices promulgated by the MMA. ...Read the whole story

  • Nickelodeon Video Games Promote Social Change

    Casual gaming is on the rise, particularly among women. While Nickelodeon's game division has plans to expand that reach into other markets, an interesting shift has taken hold to draw in a variety of demographics. Dave Williams, senior vice president and GM of Nickelodeon Kids and Family Games Group, sees a move to build games around current news and events that can educate people and promote social awareness and change. ...Read the whole story

  • MySpace To Launch Windows Mobile Application

    MySpace plans to introduce a new mobile application for Windows Mobile devices aimed at delivering users a more robust version of the social network on the go. Specifically, the new app will be compatible with Microsoft's Silverlight browser plug-in, allowing MySpace developers to create more sophisticated mobile applications using open-source tools. It also tailors MySpace's main social features and functionality to the Windows operating system to streamline access. ...Read the whole story

  • Former Napster Exec Joins Interactive One

    Interactive One -- the digital division of African-American-focused multimedia company Radio One -- has named former Napster executive David Wolfe as its new chief product and operating officer.In his new position, Wolfe is tasked with driving the direction and strategy for Interactive One's network of sites and brands, while spearheading a multi-platform play in partnership with Interactive One's parent company, Radio One. ...Read the whole story

Segmentation And The Path Towards Content Personalization

Content personalization on the Web means different things to different people. Generally, most marketers think of it as the process of ...More

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