Monday, April 27, 2009
  • Online Video Ad Growth Slows, But Remains One Of Fastest Emerging Media

    Like much of the rest of the media marketplace, estimates for the rate of ad spending for online video has slowed down considerably in recent months, but it remains one of the fastest growing of any "emerging" medium, according to new estimates scheduled to be released today by one of Madison Avenue's leading forecasters. Advertisers are projected to spend $699 million on online video ads this year, an increase of 32% from the $531 million spent on online video advertising last year, according to the new forecast from Brian Wieser, global director of forecasting for Magna, a unit of Interpublic's ... ...Read the whole story

  • Craigslist Founder Defends 'Erotic Services' Listings

    Craigslist founder Craig Newmark said the site doesn't currently plan to discontinue its "erotic services" listings, despite renewed pressure from law enforcement authorities triggered by the recent "Craigslist murder." In an interview with ABC Nightline's Martin Bashir, Newmark also said he disagreed that the site facilitates prostitution. "I wouldn't put it that way; no, I disagree," he responded when Bashir confronted him with ads that appear to be for prostitution and asked if the site facilitates such activity. ...Read the whole story

  • Twitter Becomes Carrot To Publishers Clearing House

    Publishers Clearing House has begun to aggressively move into social media through Twitter, Facebook and an iPhone application in an attempt to breathe new life into the brand and attract younger followers. Reaching out to that target audience, the fifty-something-year-old company launched the Twitter feed @pchwinningways about two months ago. Contest alerts encourage people to follow. About 650 people have signed up as of Friday. Followers keep tabs on news and drawings, as well as enter a monthly contest to win a $100 gift card. ...Read the whole story

  • Van Natta Lands MySpace CEO Gig

    Effective immediately, News Corp. on Friday announced the appointment of former Facebook executive Owen Van Natta as the new CEO of MySpace. Van Natta replaces MySpace co-founder Chris DeWolfe, who is stepping down, which was announced Wednesday. DeWolfe will remain on the board of MySpace China and will be a strategic adviser to the company. ...Read the whole story

  • Babelgum Targets U.S. Audience With Flash Player

    Launched in 2007 by Italian billionaire Silvio Scaglia, Babelgum was among the wave of Web video startups that charged online to challenge YouTube's hegemony. Because of its European pedigree and use of peer-to-peer technology, the company was often lumped in with its better-known video rival -- Joost. ...Read the whole story

  • Study: Twitter Users = Information Junkies

    Rather than ego fulfillment or networking, what appears to truly motivate Twitter users is learning new things and getting information in a timely manner, according to new data from research firm MarketingProfs. ...Read the whole story

  • Draws Ire Of Namesake Site

    Wikipedia now has at least one thing in common with Wal-Mart and Goldman Sachs: All have complained about Web users who have used the company name in their own sites. In Wikipedia's case, the gripe is about the site -- created by artists Scott Kildall and Nathaniel Stern. Before they launched, they had attempted to create a page on Wikipedia for art that could be edited by community members. Wikipedia administrators quickly deleted the page within hours of its launch on Feb. 14. ...Read the whole story

  • Hoover's Builds Searchable Social Network

    Hoover's wants to improve search features and become a social network. So the Dunn & Bradstreet business directory has created a developers' network, opening its backend infrastructure through an application platform interface (API). It allows companies to integrate business information into their apps and platforms. ...Read the whole story

  • Meebo Goes Live On MyYearbook, Adds Other Partners
A Pricing Revolution May Loom, But Context And Content Still Rule

There is much discussion about how a pricing revolution is looming in online advertising. ...More

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