Wednesday, May 27, 2009
  • Blood Copy and Gawker Sink Fake Fangs Into Campaign

    Pushing the boundaries of stunt marketing, Gawker Media convinced members of the trade press that it acquired a blog by and for vampires named Blood Copy. The ruse was part of a larger marketing effort around the second season of HBO's "True Blood" vampire series, and orchestrated by boutique agency Campfire. ...Read the whole story

  • Subscribers Sue AOL, Charge Email Ads Are Unlawful

    Two AOL subscribers have brought a new lawsuit against the company for allegedly violating a federal privacy law by inserting ads in email. Los Angeles residents Rande Bronster and Robert Nachshin quietly filed a complaint last week in the federal court in central district of California alleging that such ads are unlawful under the federal Electronic Communications Act and California law. This case marks at least the second time AOL's email ads have spurred a lawsuit. ...Read the whole story

  • Report: Mobile Music Revenue To Hit $5.5 Billion In 2013

    Revenue from streamed music and full-track downloads on mobile phones will grow from $2.5 billion to $5.5 billion worldwide in the next five years as increased applications, all-you-can-eat data plans and more user-friendly services combine to drive up sales, according to a new forecast by Juniper Research. ...Read the whole story

  • Nokia's Ovi Store Off To Bumpy Start

    So much for a grand opening. Just getting in the door of the Ovi Store, Nokia's answer to Apple's App Store, proved challenging as heavy traffic slowed the widely anticipated site during its official debut Monday. ...Read the whole story

  • Tweets Reveal Distaste For Twitter TV Reality Show

    Just say "no" to Twitter TV. That's the sentiment of tweets sent after Reveille and Brillstein Entertainment reported partnering to pitch television execs on a new unscripted series incorporating the microblogging site. The negative response prompted Twitter co-founder Biz Stone to write a blog post to clarify that Twitter is not making a television show. "Some Hollywood folks are developing something that leverages Twitter and they are extremely enthusiastic as evidenced by all the media hubbub yesterday and today," he writes. "We have little to do with their efforts but we wish them success." ...Read the whole story

  • DeepDyve Extends Search Queries To 5,000 Characters

    The search engine will release a trio of free tools Wednesday that allows Web sites and blogs to display specific related results by inserting a few lines of code, as well as allow users to search on large blocks of type to return more relevant searches. ...Read the whole story

  • Gaming Developer Bunchball Adds Two Senior Staffers

    Amy Richards, formerly of Google and Yahoo, has been named senior vice president of product marketing at Bunchball. The game developer has also found a new senior vice president of sales in David Tyler. Bunchball designs custom games for media companies, including Hearst, NBC and Comcast. ...Read the whole story

  • 'New York Times' New Social Media Editor Works Her Beat

    Day one in the life of The New York Times's new social media editor seemed to consist of a great deal of Jennifer Preston, newly appointed to the role, joining Twitter (@NYT_JenPreston) and saying things like this a lot: "@soandso good idea"; "@soandso thanks for all the help"; "@suchandsuch great idea, we've thought a lot about that." Still, it's a new role and you'd be forgiven for wondering what a social media editor will do (beyond pandering to inane queries from readers). ...Read the whole story

Why Behavioral Targeting Is Bad for Consumers and Advertisers

If you heard a tapping sound in the morning hours Friday before last, it was that of a hammer putting yet another nail in the coffin of behavioral targeting. ...More

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