• Web Analytics Increasing In Importance by Laurie Sullivan

    FOXSports.com has begun relying on Unica NetInsight OnDemand to analyze site visitor behavior and create relevant marketing programs. The sports Web property on MSN began running the software as a service (SaaS) platform this month in parallel with its prior analytics platform, HBX. ...Read the whole story

  • search Bing Search Numbers Rise, But Not At Google's Expense by Laurie Sullivan

    Microsoft continues to grow shares of Internet searches for a second straight week after introducing its new search engine Bing, comScore reports Wednesday. No real data is available to determine if any search engines have lost share to Bing. Last week, analysts suggested people were searching on both Google and Bing simultaneously to determine which search engine provided better results. ...Read the whole story

  • Reform Group Campaigns Against iPhone/AT&T Deal by Wendy Davis

    Today, iPhone buyers must also sign up for AT&T wireless service, while anyone who purchases a BlackBerry Storm must also use Verizon. But that situation could change if a new initiative by some lawmakers and broadband advocates succeeds. ...Read the whole story

  • Bill Would Require FTC Approval For Pay-Per-Byte Pricing by Wendy Davis

    Rep. Eric Massa has introduced a bill to restrict Internet service providers' ability to start charging broadband customers based on consumption. The Broadband Internet Fairness Act (H.R. 2902), unveiled yesterday, would require Internet service providers with more than 2 million customers to seek Federal Trade Commission approval before shifting to usage-based pricing. ...Read the whole story

  • online publishing Perez Hilton Toning Down To Cash In by Mark Walsh

    Celebrity blogger Perez Hilton plans to launch a kinder, gentler and more advertiser-friendly new site in the next couple of months. That's the hot gossip from Henry Copeland, founder and CEO of BlogAds.com, which handles operations and ad sales for the wildly popular site PerezHilton.com. ...Read the whole story

  • Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds by Gavin O'Malley

    Based on click-through rates, pre-roll video ads are 8-25 times more effective than in-banner ads, according to new data from Web video company BBE. ...Read the whole story

  • MediaCom Offers Eyeblaster Ad-Serving by Gavin O'Malley

    MediaCom announced plans on Wednesday to begin offering clients the ability to manage their digital ad campaigns with Eyeblaster's ad-serving platform. Along with Eyeblaster's service, MediaCom will still offer its clients the ability to manage their campaigns on DoubleClick's DART platform -- the onus being on options, according to Lowell Simpson, senior partner of media systems and Technology at the media buying agency. ...Read the whole story

  • online publishing Brill's Content Model by Gavin O'Malley

    Tangled in what he calls "a form of group suicide," media entrepreneur Steve Brill on Wednesday implored media publishers to shed their collective "inferiority complex," and start charging subscription fees for content. "The world you helped to create needs to be fixed, and it needs to be fixed now," Brill told attendees of the OMMA Publish conference on Wednesday. ...Read the whole story

  • online publishing Content Doesn't Want To Be Free, Just Cheap and Easy by Fara Warner

    Figuring out what should and shouldn't be behind a firewall and how much people will pay could be key to publisher's success as business and distribution models continue to evolve. But why is it that even when content is free advertisers may not be interested in paying to reach consumers viewing those pages? ...Read the whole story

  • retort Why Facebook Won't Fail by Ben Daniels

    Yesterday OMD ran a commentary titled "Why Facebook Will Fail." More than a few people didn't agree. At least nobody tried to say, it's too ... ...More

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