Friday, June 19, 2009
  • AP Moves On Upfront

    In an effort to drum up more lucrative online ad deals, The Associated Press hosted something like an upfront for members of the media and agency world on Thursday. "We decided we had to make a base case," AP CEO Tom Curley said of the rationale behind reaching out to Madison Avenue directly. Response from agency and media executives, none of whom wished to quoted for this story, was mixed. "It's food for thought," said one attendee. Said another: "I don't quite know what to make of it, but it's clearly a first attempt." ...Read the whole story

  • OPA: Display Ads Drive Engagement, E-Commerce

    Continuing its campaign to promote the Internet as an effective medium for brand marketers, the Online Publishers Association Thursday released results from a new report showing display advertising helps drive consumer engagement and online spending. The study conducted by comScore, "The Silent Click: Building Brands Online," focused on measuring ad peformance beyond click-throughs and looked at three specific user actions across 80 brand campaigns on 200 sites over a month: Searches related to the advertisers' brands; traffic driven to advertisers' sites; and e-commerce tied to advertisers' brands. ...Read the whole story

  • Judge: Craigslist Doesn't Kill People, Guns Do

    A federal judge in New York has added to the growing number of rulings absolving sites like Craigslist of responsibility for crimes committed by users. This week, U.S. District Court Judge Richard Berman dismissed a $10 million lawsuit against Craigslist stemming from a gun sale arranged through the site. ...Read the whole story

  • Study: 'It's Not My Job' Could Cost Search Industry Big Bucks

    While service companies have spent time understanding the market and refining bid engines to determine prices for search terms, many have fallen short when it comes to integrating what happens after consumers click through to the Web site. Paid search or SEO professionals might say: "It's not my job, man" to determine what's next once a person clicks on a link or paid search ad and ends up on a client's Web site landing page. That kind of thinking could cost the industry revenue in the long term. ...Read the whole story

  • Lawmakers Eye A Fine Line In Privacy Regulation

    Influential lawmaker Rep. Rick Boucher (D-Va.) said Thursday that he plans to introduce legislation that will require Web companies to obtain consumers' opt-in consent before sharing information about users with third parties. "I believe consumers are entitled to some baseline protections in the online space," Boucher, chair of the House Subcommittee on Telecommunications and the Internet, said at a hearing Thursday about behavioral advertising and privacy. ...Read the whole story

  • Flash-Based Engine Bets On Visual Search

    In a move that is intended to drive traffic for advertisers like Volvo who took a chance on the fledgling company and bought videos ad based on a paid-search-cost model, Searchme.com has a plan to distribute more than 500,000 toolbars monthly. On average, about 1,000 toolbars are downloaded daily, and about one-third of the search traffic on Searchme.com comes directly from toolbars, according to Randy Adams, Searchme.com CEO. ...Read the whole story

  • The Education Recession

    Despite the ongoing recession, only a small 15.7% share of consumers plan to spend less money this season on school supplies, according to new research from ad network Burst Media. What's more, nearly a one-quarter -- 24.9% -- actually plan to spend more money than last year, according to a study of some 2,100 households with children attending elementary school, middle school, high school, or college. ...Read the whole story

  • File-Sharer Ordered To Pay $1.92M

    A jury in Minneapolis has found that Jammie Thomas infringed copyright by sharing 24 tracks on Kazaa and awarded the record industry $1.92 million, or $80,000 per track. ...Read the whole story

Tweets Are for the Birds

Whenever I read anything about Twitter, I think of the off-Broadway show Little Shop of Horrors about a skid row floral shop whose hybrid Venus flytrap grows ever larger by eating people. ...More


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