Monday, June 22, 2009
  • Fake Twitter Invite Spreads Worm

    A wave of fake Twitter email invitations sent in hopes of luring people to unzip a file to find out who invited them has been hitting unsuspecting victims. The infected machines transmit a signal to a Web site, and download misleading applications known as rogueware, or scareware. "A lot of bad guys are making millions of dollars," says Kevin Haley, director, Symantec Security Response. ...Read the whole story

  • Break Launches Guy Lifestyle Site MadeMan.com

    Extending its online entertainment franchise, Break Media has launched MadeMan.com, a lifestyle guide for its core audience of young guys. The site is the latest in a string of irreverent, video-centric properties launched by Break, including All Left Turns, Cage Potato, Chickipedia, Holy Taco and Screen Junkies. ...Read the whole story

  • E-Reader ScrollMotion Strikes Publisher Deals

    ScrollMotion, a mobile app developer spotlighted at Apple's recent developer conference, formally announced agreements to bring additional books, magazines and newspapers to its e-reader application for the iPhone. ...Read the whole story

  • New Travel Site Offers Virtual Search For Consumers, Branding Tie-Ins For Advertisers

    Advertisers looking to connect with consumers at the moment they are ready to make a purchase might find it in a travel site debuting today. Oyster, a New York-based hotel review site, serves up details on about 500 hotels in Aruba, the Dominican Republic, Jamaica, Miami, New York and Las Vegas -- but there are more destinations on the way. Visitors can search by hotel rating, price, location, amenities and more. ...Read the whole story

  • Google Works With China On Porn Crackdown

    The Chinese government has begun blocking some Chinese-language search engine results it deems pornographic and it wants Google to do more to combat explicit sexual content, according to China's official news agency. A Google spokesperson has confirmed company representatives have met with government representatives to discuss the issue. ...Read the whole story

  • Ad Units Attempt To Boost Engagement On Long-Form Content Pages

    Expanding the reach of its newfangled ad units, rich media creator VideoEgg on Monday is expected to announce a partnership with blog network Six Apart. Under the terms of the deal, Six Apart will offer VideoEgg's AdFrames ad units as part of its ad program, so bloggers will integrate the ads into their TypePad blogs. As part of the collaboration, Six Apart bloggers can now try Twig, a recently launched AdFrames unit that lives either on the top or bottom of a user's Web browser -- at least until they choose to close it. ...Read the whole story

  • Microsoft Books Mobile Deal With Hyatt, Unveils '2-Screen' Ad Research

    In a major push behind its burgeoning mobile advertising platform, Microsoft this morning unveiled new research on he advertising impact of coupling mobile and conventional online display advertising, and announced a comprehensive mobile marketing advertising deal with Hyatt that will enable Verizon Wireless users to find and book rooms, view and change reservations, and other features via their mobile phones or hand-held devices. ...Read the whole story

  • Horror Story: Court Says King Book Promotion May Be Illegal

    An appellate court ruled Friday that book publisher Simon & Schuster might have violated federal law by allegedly sending unsolicited text messages promoting Stephen King's "Cell." The 9th Circuit Court of Appeals held that sending SMS messages potentially violates the federal Telephone Consumer Protection Act, which prohibits companies from using automatic telephone dialing systems to make calls to cell phones unless the owners have consented. The decision appears to mark the first time that a federal appellate court has said that the telephone law applies to text messages. ...Read the whole story

  • PointRoll Pointing Toward TV