Wednesday, June 24, 2009
  • Microsoft's Bing Gains In Paid Clicks

    Microsoft continues to gain share for paid clicks on Bing, but still lags far behind Google and other search engines, according to Efficient Frontier, which began tracking clicks a week prior to the official launch early this month. The stats released Tuesday suggest Microsoft is holding gains on paid click search ads. ...Read the whole story

  • Video In Rich Media Ads More Likely To Lead Customers To Purchase

    Video in rich media ads can make or break a campaign. The DoubleClick benchmark study scheduled for release by Google Wednesday suggests that rich media ad formats that contain video "overwhelmingly" outperform other types of creative media ad, such as images and simple animation Flash. ...Read the whole story

  • Pro Twitterers Share Their Secrets

    Corporate Twitter experts Tuesday offered insights into how the social media service of-the-moment can be used for everything from celebrating funnel cake to selling coffee and breakfast wraps to calming irate cable TV customers. Panelists from companies including Six Flags, Dunkin' Donuts, and Comcast gathered at the OMMA Social conference highlighted Twitter's versatility as a marketing and customer service tool as well as its value in letting big brands connect informally with consumers. ...Read the whole story

  • Free Speech Advocates Ask N.H. Court To Vacate Injunction Against News Site

    Last October, an online news site that covers the mortgage industry published a summary of loans held by The Mortgage Specialists -- a New Hampshire company, which responded by suing the publication. The company argued that the document that had been posted on its site's "implode-meter" section was confidential and that its release hadn't been authorized. The Mortgage Specialists asked for an injunction ordering the site to take down the loan summary and directing the site to disclose how it obtained the document. ...Read the whole story

  • Bada-Bing: WPP Teams With Microsoft To Research How Search Builds Brands

    WPP Group this morning unveiled plans for a research initiative with Microsoft to benchmark the "dynamics between search engine marketing and brand building." The effort, which is being spearheaded by WPP's Wunderman unit, will utilize proprietary research from Y&R's Brand Asset Valuator studies, as well as Wunderman's ZAAZ analytics and planning system. ...Read the whole story

  • Telecom's Bid To Block Muni-Broadband Fails

    The Minnesota Supreme Court has cleared the way for the town of Monticello to proceed with its own broadband network. The state's highest court declined to review an appellate ruling, issued earlier this month, saying that broadband service is the type of utility that can be financed with bond revenue. Monticello administrator Jeff O'Neill said he expects the city will begin construction on a new fiber network within two weeks. ...Read the whole story

  • Hyatt Mobilizes Via Microsoft and Verizon

    Hyatt Corp. is launching a mobile advertising campaign via Microsoft's mobile advertising relationship with Verizon Wireless. The mobile advertising display campaign, which will appear exclusively on Verizon customers' phones, is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt's new mobile Web site. ...Read the whole story

  • Meredith Launches Print Mag Based On Web Community

    Meredith has got it all backwards -- which is not to say wrong. The publishing company is launching a print magazine based on its social site about cooking and food. Mixingbowl.com launched in February, and by March, the editorial staff was cooking up an idea for a print product based on the user-generated content on the site. ...Read the whole story


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