Thursday, June 25, 2009
  • Google Unleashes AdSense For Mobile Applications

    Google plans to unveil AdSense for Mobile Applications Wednesday. the tool allows companies that develop applications that run on Apple's iPhone and Google's operating system Android to earn revenue by displaying text and image ads along with their apps. ...Read the whole story

  • Mobi War: Ad Nets Competition Heats Up

    With more than 1 billion iPhone apps downloaded and a string of Apple competitors opening their own app storefronts, Google and other companies are vying to be the ad networks of choice for mobile apps. To that end, mobile ad network Greystripe Tuesday announced it would guarantee iPhone app developers at least 25% higher CPMs than competitors for 60 days. ...Read the whole story

  • How Much Targeting Is Too Much?

    Lawmakers are prepping legislation about online privacy and trade groups are tightening self-regulatory standards. But do consumers care whether marketers send ads to them based on their Web activity? Mike Germano, the 20-something co-founder and president of Carrot Creative, says the answer is no. Of course, not everyone agrees. ...Read the whole story

  • AIT Takes On Google

    AIT will offer free keywords in its Global Keyword Registry for a limited time, allowing advertisers and agencies to try the search engine, tyBit.com, and paid-search advertising model released this week. The Global Keyword Registry, a flat-fee advertising bid platform, offers the benefits of pay-per-click (PPC) advertising without the problems associated with click fraud. ...Read the whole story

  • GroupM: Interactive Overtakes Newspaper Ad Spending

    Interactive media will represent nearly one of every five dollars spent by marketers on media in the U.S. next year, according to estimates released Wednesday by WPP's GroupM unit, the largest buyer of media in the world. The agency holding company's new global ad spending forecast predicts interactive media, primarily online, will represent 17% of the U.S. advertising marketplace in 2010, up from 15.4% in 2009, and making. ...Read the whole story

  • AdMeld Optimizes $8 Million In Funding

    AdMeld, one among a growing number of startups competing to help Web publishers better manage the sea of ad networks they can now choose from to sell leftover ad impressions, has closed an $8 million round of Series B funding, the ad optimization technology provider said Wednesday. Led by Spark Capital and Foundry Group, AdMeld plans to use the new funding to accelerate its sales and product development efforts. ...Read the whole story

  • Pointroll Rolls Out Rich Media Ad Dev Suite

    PointRoll on Wednesday launched a collection of tools designed to help designers and developers create, develop and deliver rich media ads. Dubbed AdArchitect, the technology can be used to create ad units across PointRoll's rich media executions, including expandable, polite, and floating formats. ...Read the whole story

  • Musicians Pan File-Sharing Verdict

    The record industry recently won a $1.92 million verdict against peer-to-peer user Jammie Thomas-Rasset. But it now looks like that judgment could prove surprisingly costly to the Recording Industry Association of America -- at least in terms of public relations. Since the verdict was returned, it has spurred some very public condemnation of the Recording Industry Association of America -- and not just by copyright reform advocates. ...Read the whole story

  • Verve To Power Newspaper Mobile Sites
Don't Get Lost in Translation

How Marketers Can Communicate with Global Audiences Online ...More