• 37 Sites Ready To Implement OPA's Bigger, Badder Ad Formats

    The Online Publishers Association announced Tuesday that 37 of its members, whose sites reach 68% of the total U.S. Internet audience, have begun offering the three new larger new ad units the group unveiled in March. Several, including The New York Times, CNN and MSNBC.com are already running, or will soon launch, campaigns for brands such as Bank of America and Mercedes-Benz. ...Read the whole story

  • Microsoft Silverlight For Xbox Live Eases Creative Across Platforms

    Advertisers and creative designers will soon have more artistic freedom to turn campaigns on Xbox Live into interactive and interconnected experiences reaching far beyond technology for television, Sean Alexander, director at Microsoft's Advertising Business Group, said Monday. Microsoft plans to bring IAB specifications for rich media technologies, including Silverlight, to Xbox Live within the year. ...Read the whole story

  • Study: IPTV Could Eclipse Broadcast Sooner Than Expected

    While TV broadcasters have the clear edge in online video, they had better establish some sturdy ad formats "while there are still revenues from the traditional business to support the transition to multiplatform," according to new research from media analyst firm Screen Digest. "The next few years will be critical," said Screen Digest analyst Arash Amel. ...Read the whole story

  • Customer Feedback Tool Integrates Google Analytics Data

    Frustrated marketers looking for consumer feedback on high bounce rates, abandoned shopping carts, and a host of actions that derail conversions now have a tool that integrates with Google Analytics. Kampyle, a software as a service (SaaS) feedback survey tool, has revamped its dashboard and platform, allowing marketing and customer service departments to drill down and mine data to determine problems that visitors have related to the Web site. ...Read the whole story

  • Supreme Court Backs Obama Up; Declines To Review DVR Decision

    In a rebuff to Hollywood, the U.S. Supreme Court has declined to review a decision allowing Cablevision to go forward with remote-storage digital video recorders. With the move, announced today, the Supreme Court leaves intact a Second Circuit Court of Appeals ruling stating that remote-storage DVRs don't violate copyright law. ...Read the whole story

  • ScanScout Launches CPE Ad Units

    As marketers put more salt in accountable ad formats, video ad network ScanScout has launched cost-per-engagement video ad unit. Ad engagement is determined by the consumer's actions, either through sustained interaction with the ad unit or via a direct click on the ad. ...Read the whole story

  • Facebook Names Ex-Genentech Exec New CFO

    Facebook Monday announced that David Ebersman, the former executive vice president and chief financial officer of Genentech, has been named the company's new CFO. The appointment comes three months after the departure of former Facebook CFO Gideon Yu. ...Read the whole story

  • Digitalsmiths Intros MetaData System

    Betting on consumer demand for increasingly complex video viewing, white-label video technology company Digitalsmiths on Monday debuted a new product for premium video content libraries. The new product provides premium video publishers with new functionality like a free-form single box video search capable of identifying videos by dialogue, objects within a scene, locations and other complex criteria. ...Read the whole story

  • Quantcast Hits Target Marketers With Media Program

    Up until now solely an audience measurement service, Quantcast on Monday launched a product for advertisers to better define and buy audiences online. By incorporating impressions from any site on Quantcast's radar, the Quantcast Media Program is offering advertisers a scalable way to define target audiences via their own "data insights," and apply this custom segmentation throughout the buying process. ...Read the whole story



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