Speculation has been brewing for weeks that a collaborative search deal between Microsoft and Yahoo is as good as done. Many believe it will … Read the whole story
Big online ad networks have an average profit margin of 45%, according to Jordan Rohan, a veteran Internet analyst and the founder and managing … Read the whole story
For the second time this month, Facebook has been sued by an advertiser for click fraud. This latest case, filed Monday by software marketer … Read the whole story
With its $483 million acquisition of Virgin Mobile USA, Sprint is poised to dominate the prepaid phone market and take on value-oriented competitors like … Read the whole story
By mixing brain-eating aliens with the prospect of free network programming, Hulu's marketing efforts appear to be paying off as 35% of Web users … Read the whole story
Online media company Blip.tv announced the addition of several content partners on Tuesday, including YouTube, Vimeo, NBCU Local Media NY, and digital video player … Read the whole story
While the amount of time North American consumers spend online has plateaued, the integration of their on- and off-line lives continues apace, according to … Read the whole story
Making the best use of ad networks has become difficult. Ad-targeting technology to improve efficiencies has lagged behind use, and daisy chaining and verification … Read the whole story
Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially … Read the whole story
Discovery Communications, the parent company of the Discovery Channel, and Chinese search engine Baidu have inked a deal to jointly produce a Web site … Read the whole story
