• Microsoft Now To 'Buy' Yahoo Search? by Laurie Sullivan

    Speculation has been brewing for weeks that a collaborative search deal between Microsoft and Yahoo is as good as done. Many believe it will happen in the next 24 hours. But a source inside Yahoo took it one step further Tuesday and told Online Media Daily, "We're excited that Microsoft will buy Yahoo's search business." ...Read the whole story

  • The Truth About Ad Nets: Profit Margins of 45% To 60% by Erik Sass

    Big online ad networks have an average profit margin of 45%, according to Jordan Rohan, a veteran Internet analyst and the founder and managing partner of Clearmeadow Partners -- and some are taking an even larger percentage. Speaking at MediaPost's OMMA Adnets conference in Los Angeles on Tuesday, Rohan pulled back the curtain on the inner workings of the ad network business. ...Read the whole story

  • social networks Second Advertiser Alleges Facebook Click Fraud by Wendy Davis

    For the second time this month, Facebook has been sued by an advertiser for click fraud. This latest case, filed Monday by software marketer United ECM, alleges that Facebook charged marketers for "non-existent, fraudulent or invalid clicks." United ECM, which is seeking class-action status, brought suit in federal district court in San Jose. ...Read the whole story

  • Sprint Ups Ante For Prepaid Rivals by Mark Walsh

    With its $483 million acquisition of Virgin Mobile USA, Sprint is poised to dominate the prepaid phone market and take on value-oriented competitors like TracFone Wireless, MetroPCS Communications and Leap Wireless. The deal, announced Tuesday, gives Sprint control of two of the biggest prepaid wireless brands in Boost Mobile and Virgin, with a total of more than 9 million customers combined. ...Read the whole story

  • video Everybody Likes To Watch: 90% Of Young Adults Use Video-Sharing Sites by Gavin O'Malley

    By mixing brain-eating aliens with the prospect of free network programming, Hulu's marketing efforts appear to be paying off as 35% of Web users now say they have viewed such content online. The use of video sharing sites currently outranks many other headline-snatching Internet pastimes among American adults, according to an April survey of some 2,253 adults by Princeton Survey Research International. ...Read the whole story

  • Blip.tv Closer To 'Next-Gen TV Net' Goal by Gavin O'Malley

    Online media company Blip.tv announced the addition of several content partners on Tuesday, including YouTube, Vimeo, NBCU Local Media NY, and digital video player Roku. The startup assists independent content producers in a number of areas from hosting and distribution to ad monetization and promotion. ...Read the whole story

  • Study: Online and Offline Behavior Meshing by Gavin O'Malley

    While the amount of time North American consumers spend online has plateaued, the integration of their on- and off-line lives continues apace, according to new data from Forrester Research. "People's online behaviors are becoming more integrated into their offline interactions," said Jackie Anderson, Forrester analyst and author of the new report. "Engagement with the online channel has deepened, as evidenced by the widespread adoption of such activities as social networking." ...Read the whole story

  • Starcom: Mobile Data Users Connecting To Ads In Other Media by Mark Walsh

    Almost two-thirds of mobile content consumers use their handheld devices to act on advertising in other media like out-of-home ads and digital videos, especially while on the go, according to new research from Starcom USA. ...Read the whole story

  • Breaking The Daisy Chain by Laurie Sullivan

    Making the best use of ad networks has become difficult. Ad-targeting technology to improve efficiencies has lagged behind use, and daisy chaining and verification processes have been anything but perfect. ...Read the whole story

  • Discovery Explores China, Links With Baidu by Laurie Sullivan

    Discovery Communications, the parent company of the Discovery Channel, and Chinese search engine Baidu have inked a deal to jointly produce a Web site focused on science, technology, history and culture. Discovery Networks International President and CEO Greg Ricca believes the deal with Baidu helps Discovery reach into a key market to give the company a stronger footprint in China. ...Read the whole story

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