Wednesday, October 21, 2009
  • Yahoo Triples Quarterly Profit, Sees Ad 'Stabilization'

    Thanks to aggressive cost-cutting efforts, Yahoo's third-quarter earnings more than tripled, even as the Internet giant's revenue fell for the third straight quarter amid the continuing ad slump. In a conference call with analysts Tuesday, however, the company indicated that the ad market was showing signs of life, with spending on premium display advertising increasing over the prior quarter. ...Read the whole story

  • MediaPost Seeks To Unseal Google's Report In Bungled Email Case

    MediaPost is asking a judge to unseal a report filed by Google in response to a court order deactivating a Gmail user's account. In papers filed late Tuesday in federal court in the northern district of California, MediaPost argues that the report should be made available so the public can learn what steps Google took to comply with the court's order and what factors went into the disposition of the case. ...Read the whole story

  • Company Pays FTC Fine to Settle Lawsuit Over Its Data Collection From Children

    Iconix Brand Group has agreed to pay $250,000 to settle a Federal Trade Commission complaint that the company violated a federal law banning collection of data about children without their parents' consent. The FTC alleged that since 2006 Iconix collected personal information from children on sites for youthful clothing and accessory brands like Candies, Mudd and Bongo. ...Read the whole story

  • Agencies Buddy Up With Social Media Platform

    With Facebook Pages and Twitter feeds becoming standard marketing tools for more and more brands, agencies have come under growing pressure to keep up with clients' social media demands. To help meet that challenge, Buddy Media is extending its tools for creating, managing and tracking social campaigns on Facebook and Twitter to Madison Avenue. Already on board as charter agencies that plan to license the Buddy Media Platform are Publicis Groupe's VivaKi unit, Crispin, Porter + Bogusky, and Kirschenbaum, Bond, Senecal & Partners. ...Read the whole story

  • Google Releases Lucky Number 7 Analytics Features

    Google apparently believes lucky numbers and analytics are as synergistic as a hand and a glove. The Mountain View, Calif. search engine released seven features in Google Analytics, giving advertisers and marketers increased insight into actionable data and accountability for Web campaigns. ...Read the whole story

  • Ning Users Set Up Shop

    Recognizing the nascent value of virtual goods, social network provider Ning on Wednesday is expected to begin offering its users a customizable virtual gifts service. Billed as a built-in revenue-generator, the Ning Virtual Gifts feature gives network creators the ability to create custom virtual gifts, select their gift store inventory, and participate in a revenue share on the sale of virtual gifts on their Ning Network. ...Read the whole story

  • MRI Logs Blogs, Finds Less Than 4% Of Us Write Them, 10% Read Them

    Social networks may be the rage on Madison Avenue these days, but another form of user-generated media - blogs - have become a popular form of self-expression among a small, but influential group of users. According to new estimates released Tuesday by Mediamark Research Inc., Americans who wrote a blog n the last 30 days comprise less than 4% of the adult population, but their influence - especially in terms of product reviews and federal disclosure rules, has prompted the Federal Trade Commission to propose new standards for consumers blogging product testimonials and endorsements. ...Read the whole story

  • LogicLab Matches Advertisers And Buyers

    LogicLab, a media-buying unit of database marketing agency Merkle, has released an online planning and optimization software suite that relies on algorithms to connect advertisers and media buyers to appropriate ad choices. The service, said LogicLab president Christopher Wilson, "is like an online relationship matching service -- but in this case, we are pairing up advertisers and media buyers with the best media outlets." ...Read the whole story

    Invisible Display Ads Explained

    Ever since the Wall Street Journal ran a story entitled "Web Ads Hidden Under a Cloak of Invisibility" there has been widespread concern in the online advertising industry about invisible display ads (IDAs). ...More

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