Friday, November 20, 2009
  • Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game

    Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the second season of the Xbox LIVE show "1 vs. 100." The test will embed Nielsen's traditional TV and video measurement tool in the video game content to gather channel and add specific metrics that identify who played the game and viewed specific advertisements. ...Read the whole story

  • Lawmakers, Inching Toward A Privacy Bill, Question 'Data-Mining Reapers'

    Lawmakers Thursday questioned whether businesses are amassing too much data about consumers without their knowledge or consent. "We have moved from an era of privacy keepers to privacy peepers and data mining reapers," Rep. Ed. Markey (D-Mass.) said at a hearing about data collection. ...Read the whole story

  • 'Grey's Anatomy' Sires Web Series Spin-Off

    Extending one of its more popular brands online, Disney/ABC Television Group on Thursday debuted an original online companion series to "Grey's Anatomy." ...Read the whole story

  • New Dynamic Logic Service Brings In-Ad Surveys

    As an advertiser, how would you like to get instant feedback on an online ad right from questions posed within the ad itself? The Adometer software incorporates survey questions within ads to give advertisers an early idea of whether particular versions of an ad are making an impact on consumers and reaching the target audience. With that user data, they can more quickly adjust campaigns to focus on the creative executions and placements delivering the best results. ...Read the whole story

  • Social Media Fires Up Video Game Marketing

    Facebook and Twitter campaigns have fueled the fire of video game marketing by augmenting traditional widgets or home page and takeover ads on MySpace or YouTube. Expandable rich banner ads promoting mainstream and action/shooter games on ad networks have helped, too. ...Read the whole story

  • Most Mobile Users Indifferent To Or Don't Want Ads

    Nearly four in 10 consumers don't want to receive mobile ads for any reason -- and less than 20% recall seeing a mobile ad, according to new data from market research firm Parks Associates. ...Read the whole story

  • Study: Consumers Value Traditional Attributes In Online Brands

    While Google remains consumers' favorite online brand, Yahoo and Amazon are not far behind, according to a new report from Forrester Research. "In the minds of their fans, the top online brands exhibit very traditional attributes such as trustworthiness, helpfulness, and relevance, all at the expense of more-predictable tech-friendly characteristics such as innovation and speed," reads the report authored by Forrester analyst David Card. ...Read the whole story

Rotten Apple

If you have ever been to an Apple retail store, everybody there seems to have ingested a combination of Ecstasy and psilocybin shrooms. ...More

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