Wednesday, December 23, 2009
  • Comcast Settles Class-Action Suits Over Throttled Traffic

    Comcast has agreed to pay up to $16 million to settle litigation about the company's former online traffic-shaping practices. The cable giant did not admit to wrongdoing as part of the deal, which would resolve seven potential class-action lawsuits stemming from its prior practice of impeding peer-to-peer traffic. ...Read the whole story

  • Unilever Names Euro RSCG To Digital Roster

    Havas Worldwide's Euro RSCG has been named to Unilever's first global digital roster, along with Publicis Groupe's Razorfish and independent agencies AKQA and Lean Mean Fighting Machine. While innovation has largely been seen as a missing ingredient at Unilever in recent years, its still-new CEO, Paul Polman, has made it a priority to shake things up. ...Read the whole story

  • Flurry, Pinch Media Merge To Boost App-Tracking

    Mobile app analytics rivals Flurry and Pinch Media have announced they're merging with the aim of consolidating leadership in the space as the app market takes off. By combining, the companies say they will cover 80% of iPhone and iPod touch devices and two-thirds of Android phones. ...Read the whole story

  • ReachLocal Reaches For IPO

    Local online marketing company ReachLocal on Tuesday filed for a $100 million initial public offering. The majority of the proceeds from the IPO will go towards general corporate purposes and working capital, according to the company. Founded in 2003, Calif.-based ReachLocal caters to small- to medium-size business owners, which have traditionally overlooked digital advertising in favor of more trusted channels like local newspapers and direct mailings. ...Read the whole story

  • Startup Automates Display Advertising

    PaperG has been testing a platform with a handful of companies that lets small businesses automatically create and place ads on participating publishers' sites. The platform -- PlaceLocal, scheduled to launch within two months -- relies on search technology to crawl the Web and pull in information about the local business. The content helps to create the ad. ...Read the whole story

  • Citysearch, Appolicious Launch New Mobile Apps

    In the wake of Google's scuttled deal for local guide site Yelp, rival service Citysearch has announced launching an Android application encompassing 15 million local businesses. The app will allow users to post reviews, search listings, share tips and browse local information. Citysearch has previously introduced apps for the iPhone, BlackBerry and Palm devices as well as operating its own mobile site. ...Read the whole story

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