Thursday, December 24, 2009
  • Reading, Writing And Algorithmetic, Social Nets Have No Bearing On School Grades

    While Madison Avenues continues to ponder whether social networks truly are an advertising medium, some new research indicates that, despite their growing appeal with the college crowd, they are having little or no impact on academic performance. The study may have bearing for marketers who are also trying to understand how social networks are influencing lifestyles, work and academic lives of consumers. ...Read the whole story

  • Condé Nast Makes Strong Case To Unmask Blogger Who Posted Leaked Content

    Condé Nast has filed a copyright infringement lawsuit against an anonymous blogger who allegedly hacked into the company's computer system, downloaded unpublished photos and articles, and then published them online. ...Read the whole story

  • News Corp.'s Plan To 'Reinvent' Content For The Mobile Web, Repurpose Broadcast Spectrum

    News Corp. outlined its plans to use a portion of its broadcast spectrum to deliver TV, newspapers and other content to mobile devices in a filing Tuesday with the Federal Communications Commission. Promising to "reinvent and recreate the content experience from the ground up," News Corp. described a mobile media platform built around providing local news and information but also spanning everything prime-time TV shows and movies to celebrity interviews to books, newspapers and magazines. ...Read the whole story

  • Does Facebook COO Nomination To Disney Board Signify Convergence?

    Facebook Chief Operating Officer Sheryl Sandberg has been nominated to the board of directors of the Walt Disney Co., Burbank, Calif. Laura Martin, an analyst at Needham & Co., suggests that the appointment signifies the convergence of social networking with old media entertainment. Disney's appointment solidifies the company's move into the forefront of social media and networking. ...Read the whole story

  • DoubleVerify Is Checking Ad Context Twice

    In an effort to bolster confidence among protective brand marketers, digital media-verification company DoubleVerify has launched a new product to prevent and block ads from appearing next to inappropriate content. The new BrandShield product, which has already been tested by select agency and ad network partners, draws on DoubleVerify's existing platform and technology which currently verifies over 20 billion monthly impressions on behalf of marketers in a range of verticals, including telecom, pharma, retail, finance, CPG, and entertainment. ...Read the whole story