Wednesday, January 20, 2010
  • Hey Chatterbox: Report Sets Sites On Social Media Mavens

    "Conversationalist" could become the next important target for marketers looking to connect with consumers. A Forrester Research study released Tuesday puts one in every three online Americans in this category, identified as someone who updates their status on a social networking site, such as Facebook or posts updates on Twitter at least once weekly. ...Read the whole story

  • Microsoft Bends To EU Pressure, Slashes Time It Retains IP Data

    In a concession to European privacy regulators, Microsoft said today it will slash the time it retains IP addresses tied to users' search queries to six months. Previously, the company kept such data for 18 months. Yahoo recently said it will delete users' IP addresses after three months, while Google takes steps to anonymize searchers' IP addresses after nine months. ...Read the whole story

  • Better Advertising Gobbles Ghostery, Bolsters BT Monitoring Capabilities

    Hoping to be tapped to monitor Web companies' compliance with behavioral targeting guidelines, the start-up Better Advertising has just purchased Ghostery, which offers a Firefox plug-in that tells users when they're being tracked online. ...Read the whole story

  • Study: Mobile Web Beats Mobile App

    A recent case study of a Continental Airlines campaign suggests that advertising on the mobile Web performs better than in mobile applications. Continental ran a campaign last summer with MediaVest promoting its Web site on both the mobile site of and the online directory's iPhone app. ...Read the whole story

  • Study: Google Ad Spending Increasing Even As Total Number Of Advertisers Decreases

    Despite a 5% decrease in active advertisers, spending on Google is up nearly 13% among the top 80 U.S. retailers, according to new research from AdGooroo. In numerical terms, retailers' Google spend grew from approximately $264 million in the third quarter to about $298 million in the fourth quarter. ...Read the whole story

  • Gartner: Mobile App Revenue Near $7 Billion By 2013

    Revenue from mobile applications will increase more than 50% this year to $6.8 billion from $4.2 billion worldwide as smartphones proliferate. Of that total, only $600 million is expected to come from in-app advertising, with the bulk derived from transactions, according to a new Gartner forecast. ...Read the whole story

  • Bill Gates Starts Tweeting On Twitter

    Will the real Bill Gates please Tweet? Microsoft's co-founder has joined the ranks of microbloggers. Gates' first tweet as @billgates: "'Hello World.' Hard at work on my foundation letter - publishing on 1/25." Gates racked up 107,361 followers within the first 8 hours. ...Read the whole story

The Year of Living Efficiently

Agencies and ad media brokers need standards: If recent economic history has taught the business world anything, it's that periodically, going back to basics is essential. ...More

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