Media Contacts, the interactive media agency of Havas Digital, has named vertical ad network Adify as a preferred ad network for developing custom networks … Read the whole story
Fortune 500 companies fail at search engine optimization, and many still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 … Read the whole story
MTV Networks has turned to Quantcast to help advertisers refine their targeting of specific audiences on key properties like MTV.com and ComedyCentral.com as well … Read the whole story
Six months after the opening of TAXI's European arm, the agency has tapped Steve Mykolyn to lead the Amsterdam-based operation as chief creative officer. … Read the whole story
The advocacy group Electronic Privacy Information Center is asking the Federal Trade Commission to require Google to give users more control over its controversial … Read the whole story
While most consumers prefer their online content free, many are willing to open their wallets and purses for particular offerings, according to new research … Read the whole story
Splitting with some other consumer watchdogs, the Center for Democracy & Technology is backing a proposed $9.5 million settlement of a class-action lawsuit stemming … Read the whole story
Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools. … Read the whole story
Research firm Email Data Source (EDS) said it is launching a new service showing both the reach of email campaigns and percentage of inbox … Read the whole story
