Wednesday, February 17, 2010
  • Media Contacts Partners With Adify On Custom Networks

    Media Contacts, the interactive media agency of Havas Digital, has named vertical ad network Adify as a preferred ad network for developing custom networks on behalf of clients. "We are streamlining our business to partner with the best and most strategic partners for our clients," said Ed Montes, managing director, Havas Digital North America, in a statement. "We selected Adify Media as a preferred network because it delivers unmatched quality of audience and transparency." ...Read the whole story

  • Fortune 500 Companies Fail At SEO

    Fortune 500 companies fail at search engine optimization, and many still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 million daily on 97,559 keywords, according to a report. ...Read the whole story

  • MTV Strikes Targeting Deal With Quantcast

    MTV Networks has turned to Quantcast to help advertisers refine their targeting of specific audiences on key properties like MTV.com and ComedyCentral.com as well as across its network of more than 200 sites. The partnership will allow marketers to segment audiences into various demographic categories like moms and "higher-income men" through Quantcast's Web tracking technology rather than simply targeting a particular MTV site. The Viacom unit started working with Quantcast in 2008 as part of an initiative that let Web publishers receive traffic and usage reports via tags placed on online content. ...Read the whole story

  • TAXI's Mykolyn Takes On Dual-Leadership Role Across U.S. And Europe

    Six months after the opening of TAXI's European arm, the agency has tapped Steve Mykolyn to lead the Amsterdam-based operation as chief creative officer. Mykolyn will retain his existing responsibilities as chief creative officer of TAXI North America. TAXI CEO Rob Guenette said, in effect, that the dual-leadership role made a consistent vision across the company's disparate arms more likely. ...Read the whole story

  • Privacy Advocates Ask FTC To Sanction Google

    The advocacy group Electronic Privacy Information Center is asking the Federal Trade Commission to require Google to give users more control over its controversial week-old Buzz. In a complaint filed Tuesday, EPIC argues that Buzz "violated user privacy expectations, diminished user privacy, contradicted Google's own privacy policy, and may have also violated federal wiretap laws." The group is requesting that the FTC order Google to make Buzz opt-in and to stop creating social networks out of people's Gmail address books. ...Read the whole story

  • Nielsen: Consumers Will Spend Money Online On Certain Content, But News Has Become A 'Commodity'

    While most consumers prefer their online content free, many are willing to open their wallets and purses for particular offerings, according to new research from Nielsen. What sorts of content are consumers willing to pay for online? Mostly movies, music, and games, according to a survey of some 27,000 consumers across 52 countries. Meanwhile, content created online -- like blogs, podcasts, and video -- are the least likely to attract consumer dollars, Nielsen finds. ...Read the whole story

  • Watchdog Group Center For Democracy & Technology Shows Support For Facebook Beacon Settlement

    Splitting with some other consumer watchdogs, the Center for Democracy & Technology is backing a proposed $9.5 million settlement of a class-action lawsuit stemming from Facebook's Beacon debacle. In addition, a group of consumers in Texas who initially attempted to intervene in the case have reversed course and no longer oppose the settlement. ...Read the whole story

  • Consumers Jump From Facebook To Portals

    Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools. While no one can confirm when -- or if -- Facebook might surpass Google as the top source for traffic to brand Web sites, recent data from Compete suggests the social network has surpassed Google when it comes to sending more people to content portals, such as MSN and Yahoo. ...Read the whole story

  • Email Analyst Sizes Up Reach

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