Friday, September 17, 2010
  • IAB Readying Next Phase Of Privacy Self-Regulation: Compliance

    The Interactive Advertising Bureau is expected to roll out the next phase of its self-regulatory privacy initiative on Monday, when it will launch a program to certify that online companies are in compliance with self-regulatory guidelines, Online Media Daily has learned. ...Read the whole story

  • Yahoo's Ambitious Plan To Change Search

    Yahoo previewed features and functions Thursday scheduled for release this fall across its network of sites. During a product demonstration at its headquarters, the Sunnyvale, Calif. technology company focused on search, news and entertainment running on a variety of devices, including Apple's iPad. ...Read the whole story

  • Ford Ad In 'New York Times' Features Barcodes

    Ford on Thursday kicked off a new combined print and mobile campaign for its Edge crossover in The New York Times that includes 2D barcodes in print ads providing access to Times articles on technology and style on their phones. ...Read the whole story

  • 'Upending The Old Advertising Model': Ty Montague and Rosemarie Ryan Launch Collaborative Agency

    When Ty Montague and Rosemarie Ryan left JWT earlier this year, where they sat atop the North American operation, it was with the stated intention of starting a shop of their own. On Friday, the new venture the two have started -- dubbed Co: (including the colon, a hint that the base agency is just a hub) -- launched, and they expressed a desire to serve marketers in a new way. Taking its name from the spirit and mechanism of its operation -- co-creation, collaboration, and co-venturing, according to the new shop -- all those ideas that finish the thought ... ...Read the whole story

  • Company Sued Over 'Mobile Cookies'

    Three California residents have sued mobile ad technology company Ringleader Digital for allegedly violating their privacy with its media stamp, which the company describes as the "mobile equivalent of an online 'cookie.' " The lawsuit also names other companies including CNN, Medialets and WhitePages.com, which allegedly worked with Ringleader. The plaintiffs allege that Ringleader is tracing their mobile activity for ad purposes without their permission. ...Read the whole story

  • Facing Stiff Competition, Microsoft Launches Mobile SDK

    Microsoft Advertising on Thursday debuted its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile. Raj Kapoor, global director for product planning and marketing for Microsoft Mobile Advertising, calls the latter "the industry's first real-time, bidded ad exchange in mobile." ...Read the whole story

  • What Advertisers Don't See In Data Can Hurt Ad Campaigns

    Marketers who don't understand the importance of advertising data and the mounds that online ads and social signals collect might as well hang up their hats and look for other work. If it's all a little too overwhelming a free white paper from Turn might help. ...Read the whole story

  • Research: Brands Get Little Action From Call-To-Action

    Call-to-action ads, the backbone of direct response and performance-based online advertising, "do little to affect brand performance," according to new research released this morning by WPP's Dynamic Logic unit. The study, which is part of DL's "Beyond The Click" series of white papers, indicates "there is little difference in brand performance between ads including a call-to-action and those that do not." ...Read the whole story