The Interactive Advertising Bureau is expected to roll out the next phase of its self-regulatory privacy initiative on Monday, when it will launch a … Read the whole story
Yahoo previewed features and functions Thursday scheduled for release this fall across its network of sites. During a product demonstration at its headquarters, the … Read the whole story
Ford on Thursday kicked off a new combined print and mobile campaign for its Edge crossover in The New York Times that includes 2D … Read the whole story
When Ty Montague and Rosemarie Ryan left JWT earlier this year, where they sat atop the North American operation, it was with the stated … Read the whole story
Three California residents have sued mobile ad technology company Ringleader Digital for allegedly violating their privacy with its media stamp, which the company describes … Read the whole story
Microsoft Advertising on Thursday debuted its Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile. Raj Kapoor, global director for … Read the whole story
Marketers who don't understand the importance of advertising data and the mounds that online ads and social signals collect might as well hang up … Read the whole story