Wednesday, September 29, 2010
  • Barcode Scanning Up 700% This Year

    The emergence of scannable barcodes in advertising has generated lots of publicity in the last couple of years, but not much corresponding data about consumer adoption. To help address that imbalance, barcode technology provider ScanBuy has released a new report offering insight into usage barcodes based on its own platform data between June 1 and September 15. ...Read the whole story

  • Forrester: Lack Of 'Creators' Stifling Social Web

    From blogging to product reviews, is consumer-generated media past its prime? Well, while social network participation continues to grow, other forms of social interaction are now stable or on the wane, according to new research from Forrester. ...Read the whole story

  • Waxman Bill Could Strip FCC Of Power To Reclassify Broadband

    Rep. Henry Waxman reportedly is readying legislation that would require wired broadband providers to follow neutrality principles for at least two years, but would also strip the Federal Communications Commission of the ability to reclassify broadband access as a "telecommunications service." ...Read the whole story

  • Social Media And Real-Time Search Meet the Real World (And Snow)

    When the Colorado ski resort Keystone opens for the season in November, it will offer a new experience that ties in social media with radio frequency identification (RFID) technology and location-based services through Facebook and Twitter. The online and mobile technology platform, EpicMix, connects friends and family on and off the mountain in Vail, Colo. The ski season pass or lift ticket, enabled with RFID technology, puts the skier in the social experience. ...Read the whole story

  • AOL Acquires 5min Media, Promises 'Video Ecosystem For The Next Decade'

    Making good on its vow to bolster content, AOL on Tuesday announced the acquisition of popular video sharing startup 5min Media. The deal is part of AOL's broader content-centric strategy, which CEO Tim Armstrong has been pursuing for the last year. ...Read the whole story

  • AOL Announces TechCrunch Acquisition

    Before the ink could dry on its agreement to by video hub 5min, AOL on Tuesday announced plans to acquire TechCrunch Inc. Terms of the deal were not disclosed, though AOL reportedly paid about $30 million for the popular technology blog. ...Read the whole story

Why are Social Behaviors Plateauing?

The latest Forrester 2010 Global Social Technographics report demonstrates that many social behaviors have reached a plateau. Why, and what does this mean to marketers? ...More