Thursday, October 21, 2010
  • Report: Click Fraud Reaching New Heights

    Advertisers waste millions of dollars on fake ad clicks, eroding the credibility of brands and throwing away budget dollars for invalid ads on Google, Microsoft and Yahoo. Click fraud for online advertisements rose to 22.3% in the third quarter ending Sept. 30 -- up from 14.1% during the year-ago quarter, according to a report released by Click Forensics Wednesday. Says David Norris, CEO at BlueCava, a credit bureau for devices conducting business online: "Most advertisers waste between 20% and 30% of their budget, so they should go get their money back from Google." ...Read the whole story

  • Nielsen Maps The Connected Landscape

    Who's using smartphones, tablets and netbooks and what are they doing with them? These are a couple of the basic questions Nielsen is trying to answer through its new Connected Devices Playbook announced during Advertising Week last month. ...Read the whole story

  • Yahoo Japan And Google Deal Met With Questions

    Yahoo Japan will launch a search service using Google's search and advertising technology by the end of this year, but the Japanese online shopping company, Rakuten, asked the country's anti-monopoly watchdog, Japan Fair Trade Commission, to review the partnership. The company announced the news along with first-quarter fiscal earnings. It means about 80% of the Japanese search queries would run through Google -- a blow to Microsoft, which expects to complete its U.S. and Canadian search alliance with Yahoo by the end of October. ...Read the whole story

  • Greystripe 4Q Figures Show Growing Demand For Mobile Advertising

    Mobile ad network Greystripe has been one of the indirect beneficiaries of Apple's iAd launch earlier this year. To provide some insight on growing demand for mobile advertising, Greystripe today released some figures comparing its business now to a year ago. The company is forecasting fourth-quarter bookings showing a 600% increase from the year-earlier period. Retail, automotive, and consumer packaged goods brands lead the way when it comes to embracing mobile. ...Read the whole story

  • Facebook Takes Scammers To Federal Court

    Facebook this week sued three alleged scammers, including one who allegedly created fake Web sites that promised users the ability to "dislike" pages. In court papers filed Tuesday in federal district court in San Jose, Facebook alleges that Las Vegas resident Jason Swan, Kings Park, N.Y. resident Steven Richter and ad company Max Bounty engaged in complex schemes to trick users into clicking on ads, signing up for paid subscription services and spamming their friends. ...Read the whole story

  • Time Inc. Names SI Exec Fuchs To Lead Digital Platforms

    Time Inc. on Wednesday named Sports Illustrated exec Ken Fuchs as its new VP of emerging platforms for business development. In his new role, Fuchs will be expected to lead Time Inc.'s development of distribution arrangements with companies for emerging digital platforms, including tablets, and will work to establish guidelines for Time Inc.'s digital subscription model. ...Read the whole story

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