Monday, January 31, 2011
  • Hitwise: LivingSocial Gaining On Groupon

    New research from Hitwise suggests social-buying site LivingSocial has gotten off to a running start in 2011. A January traffic surge has helped the company close the gap with Groupon, getting more than half the share of visits of the category leader. Two months ago, Groupon had a 10-to-1 traffic advantage over Living Social, according to the Web measurement firm. ...Read the whole story

  • LinkedIn Goes Public As Profitable Entity

    After years of build-up, LinkedIn has finally filed to go public at a likely valuation of $2 billion. The social-networking site for professionals is hoping to raise up to $175 million to scale its business and develop new services. Its registered membership increased almost two-thirds to 90 million last year -- up from 55 million users in 2009. ...Read the whole story

  • Thrillist Rewards Program Positions Offers As Content -- Not Just Deals

    With billions in local ad dollars at stake, the "deal" space is filling up faster than a shot glass. Hoping to stand out from the pack, men's media network Thrillist is positioning its new Rewards program more as a content play than a Groupon-like "deal service." ...Read the whole story

  • Adds Facebook, Completes Beta On Alpha Network, a marketing platform that matches brands with celebrity endorsers on social networks, has quietly completed a beta on alpha network, Facebook, and is rolling it out to marketers and agencies. Based on results of the beta, Facebook appears to be as much as twice as effective as Twitter in driving actions, including "likes" and comments among social network users. ...Read the whole story

  • Qwiki To Connect Facebook, LinkedIn To Personal Info

    Marketers wanting to create a comprehensive story about a product or service by pulling content from across the Web into one location will soon realize their dream. Qwiki, a rich media platform that recently launched in alpha, does that. The site offers 3 million reference topics: people, places and things. The next release of the product will allow people to connect information about them. ...Read the whole story

  • Q&A: Groupon Mobile Chief Mihir Shah

    If Groupon wasn't already widely recognized as one of the country's fastest-growing companies, the $950 million the deal-sharing site raised earlier this month put an exclamation point on it with its rapid rise. As part of its expansion, Groupon last spring acquired mobile startup, headed by Mihir Shah, former senior director of product management at Yahoo. As vice president and general manager of mobile at Groupon, he now leads the company's mobile efforts. We caught up with Shah recently to ask about what's happening at the company on the all-important mobile front. ...Read the whole story

  • Industry Groups Argue Against Regs Based On Fair Information Practice Principles

    Fair Information Practice Principles are a "useful tool" when analyzing online privacy, but should not be codified in new regulations or laws, a coalition of 13 ad, media and business organizations argue in comments submitted Friday to the Department of Commerce. ...Read the whole story

  • FCC Says Neutrality Challenge Premature

    The Federal Communications Commission has asked an appellate court to dismiss challenges by Verizon and MetroPCS to the new neutrality rules. The FCC argues that the telecoms jumped the gun by appealing the rules before they were published in the Federal Register. "The filing window does not open until Federal Register publication," the FCC argues, adding that the appeals are "fatally premature and must be dismissed." ...Read the whole story

  • ignitAd Launches Bid Optimization Platform
A Big Brand's Social Strategy Really Means 'Facebook'

Often times major brands tend to equate Facebook to a social strategy. And why wouldn't they? Both Wall Street and the mainstream media are infatuated with the social networking site. ...More

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