Tuesday, February 22, 2011
  • Research Reveals Online Privacy Is Situational: Consumers Concerned With Transparency, Control

    The debate surrounding privacy is shaping policies and, potentially even laws, that will determine how marketers and publishers track and target consumers online, but some new research suggests that consumers don't actually see it as a black or white situation, and that the real issue may not be privacy at all, but a potentially even more complex and emotional subject: security. The research, which was conducted by Ball State University's Center for Media Design, finds that the notion of privacy is actually "situational," and depends on the context of the consumer, the nature of their information being tracked, and the ... ...Read the whole story

  • Yahoo Oversized Home Page Ads Down, YouTube Up

    Compared to other top portals, display advertising sales on Yahoo's home page are showing significant signs of weakness, according to a new report from Macquarie Securities. Large brand advertisers like Yahoo, but home page ads registered 21% in 1Q vs. 34% in the fourth quarter of last year. ...Read the whole story

  • Adgregate, Symantec Secure Facebook Commerce Transactions

    Consumers need to feel secure with each commerce transaction they conduct on Facebook, or retailers might as well forget about building storefronts on the social site. Adgregate Markets, which provides transactions through ShopFans, and security software maker Symantec, plan to announce a partnership. ...Read the whole story

  • ForRent.com Expands Listings On Facebook Marketplace

    ForRent.com will integrate its apartment listings into Facebook Marketplace through a new partnership with online classified provider Oodle, which has seen monthly traffic to Facebook Marketplace rise from about 100,000 to 6 million since it started running the service. ...Read the whole story

  • New N.C. Bill Would Restrict Muni Broadband

    A lawmaker in North Carolina proposed a bill that would curtail communities from building their own broadband networks. The move marks the fourth time since 2007 that a state legislator has attempted to limit cities' ability to create municipal broadband networks. ...Read the whole story

Watson: 'Why Should I Care?'

The ever-thoughtful and entertaining Shelly Palmer wrote of the IBM "Jeopardy" Challenge that "Watson represents American know-how, American ingenuity and clearly demonstrates the power and promise of corporate research and development departments and... is... a... demonstration ...More

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