Impulse shopping buys are dying out as a result of tools such as social networks, the mobile Web and coupon sites, according to research … Read the whole story
There's a perception that insights narrow creative objectives, while creative impulses, insufficiently checked, hold risks for the brands involved. In reality, the two need … Read the whole story
Hoping to make the Web safer for brand marketers, DoubleVerify on Tuesday is expected to relaunch its BrandShield ad blocking service. It tries to … Read the whole story
wireWAX, which recently entered the clickable video field, has added the ability for advertisers or other users to tag moving objects dynamically and to … Read the whole story
Even with a whopping 250 million people playing casual games a month, a new Forrester report finds U.S. marketers aren't trying to capitalize on … Read the whole story
Ad network OpenX plans to secure $20 million in venture capital funding. SAP Ventures led the round and will take a seat on the … Read the whole story
Escalating their battle with video site Zediva, the movie studios are asking a judge to prohibit the company from streaming movies online. Unlike Netflix … Read the whole story