Tuesday, May 31, 2011
  • Yahoo, UM: Web Is Killing Impulse Shopping

    Impulse shopping buys are dying out as a result of tools such as social networks, the mobile Web and coupon sites, according to research from Yahoo and UM. Consumers are now involved in a complex process of discovering, evaluating and socializing as part of getting a deal. ...Read the whole story

  • DoubleVerify Relaunches Ad Service To Boost Transparency

    Hoping to make the Web safer for brand marketers, DoubleVerify on Tuesday is expected to relaunch its BrandShield ad blocking service. It tries to identify unwanted Web pages to prevent awkward placements before they occur. ...Read the whole story

  • Location3, wireWAX Partner On Clickable Video

    wireWAX, which recently entered the clickable video field, has added the ability for advertisers or other users to tag moving objects dynamically and to insert buttons containing interactive forms, social media links, apps and more. ...Read the whole story

  • Marketers Yet To Exploit Online Social Games

    Even with a whopping 250 million people playing casual games a month, a new Forrester report finds U.S. marketers aren't trying to capitalize on the craze. Yet the demos are attractive to marketers: Women make up 59% of adult social gamers; Gen X players account for 30%. ...Read the whole story

  • OpenX Secures VC Funding To Expand Globally

    Ad network OpenX plans to secure $20 million in venture capital funding. SAP Ventures led the round and will take a seat on the company's board of directors. OpenX will use the funds to further expand internationally by making acquisitions and building out technology. ...Read the whole story

  • MPAA Seeks Court Order Halting Zediva Streams

    Escalating their battle with video site Zediva, the movie studios are asking a judge to prohibit the company from streaming movies online. Unlike Netflix and Redbox, which impose a 28-day wait for new releases, Zediva streams films as soon as they hit the retail stores. ...Read the whole story

Blockbuster Online Campaigns Require Data, Art Partnership

There's a perception that insights narrow creative objectives, while creative impulses, insufficiently checked, hold risks for the brands involved. In reality, the two need to work together to guarantee success. ...More

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