• Ogilvy Debuts Specialty Video Practice, Pushes Engagement by Gavin O'Malley

  As online video continues its dramatic rise, Ogilvy & Mather on Thursday officially debuted its own specialty video practice. It will target measurable engagements that place viewers directly into the sales funnel. ...Read the whole story

• Ness: Ex-Apple Intern Launches Mobile Search Engine by Laurie Sullivan

  A new mobile search engine called Ness, relying on social signals, location-based services, machine learning and natural language processing to rank and serve queries could turn into a gold mine for marketers and advertisers. ...Read the whole story

• Mobile Payments Growth Slower Than Expected by Mark Walsh

  A new Gartner report is skeptical about whether NFC-based payment systems will take off anytime soon. It also expects the growth of mobile payments won't be as explosive as some have projected, although it predicts it will jump 76% worldwide this year. ...Read the whole story

• Holiday Forecast: Marketers Can Expect Cool Profits by Gavin O'Malley

  Marketers should take cool comfort in a new report from direct marketing agency Epsilon, which predicts that the holiday seasons will be a strong one. ...Read the whole story

• Groupon Privacy Rules Draw Congressional Attention by Wendy Davis

  Groupon's recent changes to its privacy policy are drawing scrutiny on Capitol Hill. The lawmakers' questions include whether Groupon intends to obtain consumers' opt-in consent to data collection, including geolocation data, and whether the company requires its business partners to adhere to Groupon's privacy policy. ...Read the whole story

• Correction: Facebook Doesn't Share Revenue With Zynga

Recent Most Read Stories

• Future of Social, Digital Shops In Doubt
• FTC's Ohlhausen Questions Privacy Recommendations
• Subway's Comedy Promotes Brand, Content Strategy
• More Consumers Turn To Mobile To Research, Book Travel
• Twitter Brings Lead Generation To Tweets
• DataXu Opens Black Boxes, Launches Marketplace For Ad Algorithms
• Showrooming Overhyped, Mobile Key To Shopping Purchases
• Google Releases Self-Serve Display Benchmark Tool
• Marketers Should Tailor Specific Pitches To Tablet, Smartphone
• Tablets Gain Popularity With Shoppers

Previous Issues

• Thursday, May 23, 2013
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• Friday, May 17, 2013
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