While Google+ is still dwarfed by Facebook in the U.S. in terms of usage, at least one agency -- Omnicom's Resolution Media -- is telling clients that the new site could be a powerhouse marketing vehicle, given some of the ways it is differentiating itself from the pack of social-media sites. ...Read the whole story
Google has introduced a method to secure photos in Google+ and authenticate users, as it continues to build a strong member base and develop services for advertisers and brands. ...Read the whole story
Two consumers have sued online measurement company comScore for allegedly using "deceitful" techniques to install monitoring software on their computers. ...Read the whole story
Hoping to raise up to $50 million, online video platform Brightcove on Wednesday filed for an IPO with the SEC. As of May, Brightcove was streaming 700 million videos a month. ...Read the whole story
Tying search data into display ad retargeting, mediaFORGE launched a search retargeting ad platform that relies on search keywords to serve up display ads across a network of publisher sites. The offering will compete with Magnetic. ...Read the whole story
Internet radio service Pandora enjoyed a splashy IPO in June, raising nearly $235 million selling shares at $16 apiece. Investors bet big on the digital music start-up, despite its lack of profits. Since then, stock markets have gyrated wildly and rival Spotify has made its long-awaited entrance in the U.S. market. ...Read the whole story
Recent social-marketing buzz around the new NFL season gives a leg up many East Coast teams -- in particular The New York Jets, which grabbed a nearly 12% share of all NFL-related social-media activity. ...Read the whole story
Google's recent Places page changes suggest an undertone unlike other updates -- and hints at a move toward potential monetization of the product. One change ... ...More
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