- Google+ Gets Madison Avenue Resolution, Omnicom Shop Pushes Client Brand Pages
While Google+ is still dwarfed by Facebook in the U.S. in terms of usage, at least one agency -- Omnicom's Resolution Media -- is telling clients that the new site could be a powerhouse marketing vehicle, given some of the ways it is differentiating itself from the pack of social-media sites. ...Read the whole story
- Google+ Locks Down Photos, Authenticates Profiles
Google has introduced a method to secure photos in Google+ and authenticate users, as it continues to build a strong member base and develop services for advertisers and brands. ...Read the whole story
- comScore Sued For 'Sinister And Shocking' Online Tracking
Two consumers have sued online measurement company comScore for allegedly using "deceitful" techniques to install monitoring software on their computers. ...Read the whole story
- Brightcove Files For IPO, Reports $44M In 2010 Revs
Hoping to raise up to $50 million, online video platform Brightcove on Wednesday filed for an IPO with the SEC. As of May, Brightcove was streaming 700 million videos a month. ...Read the whole story
- Search Retargeting Trend Accelerates , mediaForge Unveils New Platform
Tying search data into display ad retargeting, mediaFORGE launched a search retargeting ad platform that relies on search keywords to serve up display ads across a network of publisher sites. The offering will compete with Magnetic. ...Read the whole story
- Pandora Faces Music After Big IPO, Spotify Rivalry
Internet radio service Pandora enjoyed a splashy IPO in June, raising nearly $235 million selling shares at $16 apiece. Investors bet big on the digital music start-up, despite its lack of profits. Since then, stock markets have gyrated wildly and rival Spotify has made its long-awaited entrance in the U.S. market. ...Read the whole story
- New York Jets Score With Social Media
Recent social-marketing buzz around the new NFL season gives a leg up many East Coast teams -- in particular The New York Jets, which grabbed a nearly 12% share of all NFL-related social-media activity. ...Read the whole story
- Google Places Shifts Content Strategy -- Should Advertisers Worry?
Google's recent Places page changes suggest an undertone unlike other updates -- and hints at a move toward potential monetization of the product. One change ... ...More
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