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Study Reveals Facebook Age Gap: Older Users Don't 'Like' It, But Are More Likely To Click Through
Don't expect Facebook users age 50+ to "Like" a product or service in an ad, but do expect them to click through to the landing page or Web site, according to a study released Tuesday. ...Read the whole story
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Groupon Traffic Declines Nearly 50%
Has Groupon's ship sailed? Well, with its IPO pending, the group-buying leader has seen traffic decline dive almost 50% since its peak in the second week of June. During the same time period, rival Living Social saw a 27% increase. ...Read the whole story
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Amazon To Sell Up To 5M Tablets
Amazon will have as many as 5 million tablet computers in the fourth quarter, posing the first credible threat to Apple's dominance of the fast-growing category since it launched the iPad last year, according to a new Forrester report. ...Read the whole story
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VivaKi Reactivates Ventures, Taps Razorfish's Hyder To Nurture Start-Ups
Publicis' VivaKi unit is re-accelerating its role in nurturing new media start-ups, naming Alyson Hyder as vice president of VivaKi Ventures, a role that has been vacant since Tim Hanlon left a year ago. Hyder, who joins from was vice president-digital media and marketing at Publicis' Razorfish unit, assumes VivaKi's ventures role from Sean Kegelman, who continues to lead partnerships for the VivaKi Nerve Center, and to whom Hyder reports. ...Read the whole story
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Advocates Say BART Violated Telecom Law With Wireless Blocking
The Bay Area Rapid Transit District in California violated federal telecommunications law by blocking wireless service earlier this month, a coalition of groups argues in a petition to the FCC. ...Read the whole story
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