• Social Networking Lags In Capturing Ad Spend by Mark Walsh

    Social networking now accounts for one of every five minutes spent online, making it the most popular online activity worldwide, according to a comprehensive new report from comScore. What's more, it leads all content categories in the number of display ads delivered, accounting for more than 1 in 4 U.S. display ad impressions (28%). ...Read the whole story

  • Brands Challenged To Create Persona To Keep Customers by Laurie Sullivan

    Just as marketers decide to push more of their budget from direct-response and into brand campaigns, it could become more difficult to sway consumers in 2012 through loyalty. Research suggests the online ad industry may need to rethink strategies and work on new technologies. ...Read the whole story

  • Phones Produce More Consumer Photos, Video by Steve Smith

    The smartphone is proving to be a more widespread and serial disruptor of markets than many expected. Add digital cameras and camcorders to the list of gadgets this multifunction device is challenging this season. According to retail analysts at NPD Group, more than a quarter (27%) of photos taken by U.S. consumers are with a phone, up substantially from 17% just a year ago. ...Read the whole story

  • Consumer Twists Shape Search Findings by Gavin O'Malley

    Perhaps more than any other factor, consumers' failure (or refusal) to differentiate between their search and browser bars shaped search behavior in 2011. ...Read the whole story

  • Anti-Piracy Bill Draws Opposition From Conservative Think Tank by Wendy Davis

    The right-wing think tank Heritage Foundation has joined the growing roster of opponents to a controversial anti-piracy proposal pending in Congress. ...Read the whole story

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